Comments on: Will the future of shopping be guided by LED lights and smart phones?

By: Craig Gutman

Craig Gutman — Wed, 31 Oct 2012 21:31:15 +0000

Hey Gina:
While I might agree with your comments pertaining to Gen-Xers and older customers, I think Retailers would jump on this to attract the Gen Y and younger demographics. They want things immediately at the click of a drop down menu, and BryteLight is right up that alley. And let’s not forget that the BryteLight tracking/ guide is icing on the LED cake. The true ROI comes from the fact the Retailer is getting an amazing long lasting light source with a huge energy savings.
However, I do like your thought processes, let’s connect on LinkeIn!
http://www.linkedin.com/in/craiggutman

By: GinaRau

GinaRau — Fri, 19 Oct 2012 19:42:27 +0000

While I believe there are many opportunities for retailers and consumer brands to leverage technology in order to improve the shopping experience, I’m not sure this approach is worth the effort. A big part of the shopping experience (and retail profit) is discovery that leads to incremental purchases. If shoppers are being led directly to the items on their list and looking at the phone for those directions, they’re going to miss the end cap display or holiday aisle. There needs to be a balanced approach that makes the in-store experience pleasurable and efficient, while maximizing sale opportunities. I’m not sure this does it.

By: Ucilia Wang

Ucilia Wang — Thu, 18 Oct 2012 16:54:36 +0000

You know, it is not just possible and common to have many many IP/patents around the same technology concept.

By: Scott

Scott — Thu, 18 Oct 2012 10:39:30 +0000

Matt, you are right:) Don’t forget to mention that content management and distribution is the key! Shopper analytics and enhanced foot traffic BECAUSE of the solution is significant to the retailer….forcing them invest in more gear for the store is NOT.

By: 186k

186k — Thu, 18 Oct 2012 05:56:19 +0000

Blimey that’s a duff idea

By: Philip

Philip — Thu, 18 Oct 2012 02:32:26 +0000

The location technology proposed by Bytelight is NOT new this has been thought of before and there is already established IP. See for example http://www.google.com/patents/US6865347 . See column 1, line 60 for reference to implementation with LED light sources and column 5 line 43 for reference to implementation with a PDA of cellular telephone. Location based service are also not new.

By: Matthw Shields

Matthw Shields — Thu, 18 Oct 2012 00:11:38 +0000

An interesting approach thats for sure… I’ve have a background as an electrical contractor and can say that retrofit costs on laying out a “grid” of these lights in a 100k+ sq foot space certainly would be a major investment.
Today I play in the location based marketing space so I understand what they are trying to do but the ROI on this system I feel would be difficult to justify….

By: getgo

getgo — Wed, 17 Oct 2012 19:45:57 +0000

Preposterous.. why will I buy ipad-mini