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A new service, Eurex, promises to let broker any company’s cloud computing services to a new marketplace of consumers. GigaOM’s Structure:Europe conference heard about the opportunities and challenges from company CEOs.

What if remotely-hosted computing power could be traded through a broker as though it were a financial service? That coming prospect was discussed on day two of GigaOM’s Structure:Europe conference in Amsterdam by Zimory CEO Rüdiger Baumann, Strategic Blue CEO James Mitchell and Cloudyn founder Sharon Wagner.

Check out the rest of our Structure Europe 2012 live coverage here, and a video recording of the session follows below.

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  1. Here are URLs for the participants for anyone who wants them: http://www.zimory.com ; http://www.strategic-blue.com ; http://www.cloudyn.com

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