The event, which begins at 10 a.m. PT in San Jose next Tuesday is widely expected to reveal Apple’s first foray into selling an iPad smaller than the current 9.7-inch tablet.

Screen Shot 2012-10-16 at 9.00.19 AM

It’s official: Apple is holding another press event before the end of the year. This one will take place next Tuesday, Oct. 23 and is widely expected to be the unveiling of a smaller iPad that’s been rumored for so many months.

Apple used a phrase in the invitation that seems to be a nod to such a device: “We have a little more to show you,” it reads — with “little” seeming to be a play on a small iPad.

This event will be held at a different venue than we’re used to for Apple, at the California Theater in San Jose. However, it begins, as normal for an Apple event, at 10 a.m. PT.

It’s expected that Apple will use the venue to unveil an iPad with a screen that measures 7.85 inches, and that it will be a high-definition display, but not necessarily up to the standard of the larger iPad’s Retina display.

Apple’s smaller tablet is expected to touch off a high-stakes battle for buyers this holiday season and beyond, where it will be competing with new tablets from Amazon, Google and Microsoft. How Apple prices a device without a Retina display and with a smaller screen is something everyone will be watching for.

GigaOM will be at the event in San Jose with live up-to-the-minute coverage, so be sure to join us next Tuesday.

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  1. Denys Zhadanov Tuesday, October 16, 2012

    Yay, finally. Good timing there *thinking of Surface release and pricing announcement*

  2. Yogesh Pandeya Tuesday, October 16, 2012

    Does it mean that now Apple is following other? ;-)

  3. Why is Apple using incorrect English?

    1. Steve is no longer in charge.

      1. For the record, ‘Think Different’ wasn’t grammatically correct either.

  4. And this is better than the Kindle? They’re all coming down to a single device that will be produced by….Samsung!

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