Cloud computing may be coming of age in the U.S., spurred by vendors such as Amazon.com, Rackspace and countless name-brand companies in the enterprise IT space, but the benefits of this shift in IT will span the world. Which is why GigaOM has decided to take Structure, our annual conference exploring IT infrastructure to Europe, where companies such as NGINX, OpenNebula and CloudSigma are building, using or contributing to the cloud computing revolution. We generally don’t hear much about the infrastructure of companies outside the U.S., but for the next two days, that’s going to change.
We’re proud to present Structure:Europe, our first conference outside of the U.S. Om Malik, Derrick Harris, and Stacey Higginbotham have put together a great lineup of speakers and presenters in Amsterdam who will highlight how cloud computing is changing Europe (and the rest of the world), and how Europe is changing cloud computing. Highlights include Amazon’s Werner Vogels, Marten Mickos of Eucalpytus Systems, and the guys who handle IT for The Large Hadron Collider.
The event will be livestreamed, and that video can be found here alongside live updates from GigaOM reporters. We’ll also update this page with stories as they emerge from Amsterdam on both Tuesday and Wednesday.
Day One
- Do federated clouds deliver?
- Joyent: Data centers are the new factories, making and moving bits
- The new cloudonomics or how you can spend less and get more with cloud
- Why cloud washing is evil, or at least annoying and potentially harmful
- Cloud, consumerization of IT makes life tough for CIOs
- For big data, does cloud beat business-class fabric?
- Hadoop isn’t just for web companies any more
- A truly open cloud has to be open source, says OpenNebula
- BYOD bringing more value and challenges in a Post-PC world
- Software-defined networks: All about the application
- Observing the software-defined network in the wild
- VCs hope Europe’s cloud will produce a $1 billion exit
Day Two
- Salesforce.com chief scientist how and why the cloud is here to stay
- Facebook has 220 billion of your photos to put on ice
- What the shift to the software-defined datacenter means
- PaaS adoption is the same everywhere (at least in the U.S. and Europe)
- Don’t look to Europe to create an Amazon rival
- Cloud trading markets could be the “Expedia of web services”
- Red Hat wants more competition
- Even tiny tweets can be big data
- Wanted: Shiny, happy APIs (with a business rationale)
- Don’t put all your eggs in one cloud
- Storing big data in the cloud is easy — getting it there is hard
- Getting to grips with big data’s challenges
- Why you should care about data-flow computing’s big comeback
- Distrust of outsourcing, Patriot Act slowing cloud adoption in Europe
- Europe’s giant science cloud: Give people data and good things happen

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