Comments on: Circa wants to rethink the way we consume the news on a sub-atomic level

By: VladJones

VladJones — Tue, 23 Oct 2012 20:54:29 +0000

Finally, somebody is thinking about news differently. When will traditional media get it. Ad agencies could help them. If only they’d let us.

bit.ly/WEYqC3

By: Vladimir Jones

Vladimir Jones — Tue, 23 Oct 2012 20:43:53 +0000

Finally, people are starting to think differently about how news is, and can be, consumed. Ad agencies can certainly help the traditional media make the transition… if only they’d let us.
http://blog.vladimirjones.com/2012/10/18/forced-march-2-marketers-save-traditional-media/

By: tbeer

tbeer — Tue, 16 Oct 2012 23:30:50 +0000

This would lend itself well to charging for news on a granular level – lead text might be free, imagery or video would be a small charge, updates or longer article might cost a bit more. Lead you through a story with a series of micropayments based on your engagement.

By: DS_Champion

DS_Champion — Tue, 16 Oct 2012 19:13:13 +0000

This is a really fantastic way of browsing the news on your phone. You can tell that they put in a lot of effort into figuring out how long each portion should be in an attempt to make a smooth reading experience. It looks ready to build out it’s content into wider topics, but would it get better if it was full service? Or is it better as a “top stories” destination?

By: Peter John

Peter John — Mon, 15 Oct 2012 19:55:10 +0000

Doesn’t most traditional news reporting already give a general summary at the beginning of the article, then go more in depth if the reader actually wants to learn more? This seems more like an iteration of that. I do like the idea of following articles so that you can get notifications of any changes or additions. Not that other media outlets don’t do this already with ‘developing stories’ and a timeline underneath…only difference being it isn’t as easy to ‘bookmark’

By: Mathew Ingram

Mathew Ingram — Mon, 15 Oct 2012 19:51:49 +0000

Well, it is a startup. Maybe we should cut them some slack?

By: gxg

gxg — Mon, 15 Oct 2012 19:42:56 +0000

Well, the app took a couple of minutes to load and then crashed. Not a good stat in my book.

By: ricdesan

ricdesan — Mon, 15 Oct 2012 18:11:17 +0000

This has a chance if it is built well, on solid journalism principles, yet constructed with the kind of granularity that is no one is doing at this point in time. If you can walk the fine line of bite informing with transparent article tracking and a high quality push/link notification system, then you may build something people would use.

And the Key will be usability!