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	<title>Comments on: How recipe search site Yummly will pay its bills: Very targeted food ads</title>
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	<link>http://gigaom.com/2012/10/10/how-recipe-search-site-yummly-will-pay-its-bills-very-targeted-food-ads/</link>
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		<title>By: Babette Pepaj</title>
		<link>http://gigaom.com/2012/10/10/how-recipe-search-site-yummly-will-pay-its-bills-very-targeted-food-ads/#comment-1067312</link>
		<dc:creator><![CDATA[Babette Pepaj]]></dc:creator>
		<pubDate>Thu, 11 Oct 2012 19:02:15 +0000</pubDate>
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		<description><![CDATA[Native advertising is nothing new... we&#039;ve been doing this form of advertising since 2007. :) With branded recipes on BakeSpace.com since 2007 and now branded cookbooks in Cookbook Cafe... I do believe this is the way to go in advertising of course... so I appreciate you being light to the topic. Kudos to the yummly team for taking the big leap into native advertising... Bravo!]]></description>
		<content:encoded><![CDATA[<p>Native advertising is nothing new&#8230; we&#8217;ve been doing this form of advertising since 2007. :) With branded recipes on BakeSpace.com since 2007 and now branded cookbooks in Cookbook Cafe&#8230; I do believe this is the way to go in advertising of course&#8230; so I appreciate you being light to the topic. Kudos to the yummly team for taking the big leap into native advertising&#8230; Bravo!</p>
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