Comments on: Twitter courts healthcare — but cautiously

By: John Lynn

John Lynn — Wed, 31 Oct 2012 18:54:45 +0000

It’s one thing to use Twitter in healthcare. That’s happening and is impossible to stop. The idea of advertising healthcare items on Twitter is interesting. During a recent conference, I was watching the hashtag and a P90x ad popped up at the top of the hashtag all day. Someone even commented about how annoying it was. Although, just the fact that I’m mentioning it now on another blog means that the Twitter advertising worked quite well even if I never clicked on the ad, so it cost P90x nothing. A lot of different models will evolve.

By: Angela Dunn

Angela Dunn — Tue, 09 Oct 2012 19:51:09 +0000

Valuable insight into the healthcare conversation can be found through the Healthcare Hashtag Project from Symplur. The free service has tracked more than 100 million tweets and 1,500+ hashtags over the last few years for Healthcare Twitter Chats, Conferences and diseases. More here: http://www.symplur.com/healthcare-hashtags/.

Angela Dunn
@blogbrevity + @healthiscool

By: Ed Gaile

Ed Gaile — Tue, 09 Oct 2012 13:13:34 +0000

I agree with Barnes’ gist. More so from the perspective of people who are in the midst of or a survivor of a disease. For example my wife is a survivor of breast cancer at age 40. She has a circle of ladies on Twitter that are also survivors or in the middle of treatment for breast cancer. They are fiercely loyal to each other – from giving support/encouragement to debating the right way to spread awareness. Healthcare brands and practitioners would be wise to research these types of circles by setting up some simple searches on Twitter.