http://gigaom.com/2012/10/08/big-data-politics-why-you-cant-outrun-campaigns-by-avoiding-the-tv/ Tue, 21 May 2013 18:49:26 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2012/10/08/big-data-politics-why-you-cant-outrun-campaigns-by-avoiding-the-tv/#comment-1067424 Thu, 11 Oct 2012 19:31:45 +0000 http://gigaom.com/?p=571111#comment-1067424 On the one hand micro-targeting might (just maybe) provide voters with information that is more relevant to their own political priorities. On the other hand I can’t help but wonder how much this IT arms race contributes to the rising cost of campaigns. It’s not like Web and mobile are replacing traditional media; campaigns are still spending on TV ads as well. This is an important story – it would be great to see more about the economics.

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