Comments on: TapSense offers complete app downloads from mobile ads

By: Ouriel Ohayon

Ouriel Ohayon — Sat, 06 Oct 2012 11:47:29 +0000

Ryan

With all due respect this is in no way an innovation but a simple leverage of a part of the ios6 Sdk which allows to trigger app downloads from anywhere in an app. No breakthrough here. What I have not read is how tapsense tracks this ad unit because it is hosted by apple and not the ad network. More specifically the URL download is an iTunes link and the page is hosted by apple

Without tracking no business.

I am also curious to understand how 2.25 can be understood with so much confidence that ad networks are not concerned. The wording is wide enough to include them. I would say even they are concerned first.

Ouriel
AppsFire

By: Jim Meyers

Jim Meyers — Sat, 06 Oct 2012 03:14:52 +0000

I only work with a few networks now too for the reasons the other posters mentioned. Somewhere along the way, mobile ad networks (who spend more money advertising themselves than creating platforms for generating meaningful revenue) have forgotten how to innovate. It blows – especially for those of us who actually try to make a living off of this. I have been really pleased with Airpush (http://bit.ly/NyV3FJ) as well, and would probably give my rarely given endorsement to them if I had to plug anyone right now. They’re not perfect, but they are innovating and I have been making more money than usual through them. That’s all I’m asking for people. Give me the resources and I’ll make it happen. Airpush has.

By: Michael Essany

Michael Essany — Sat, 06 Oct 2012 03:01:33 +0000

Agree with the comment from E! Man. Innovation is truly a rare gem in this business. WHY? Because there is so much money to be made right now, that I truly think ad networks release any old crap disguised as a suite of helpful tools to make developers and mobile advertisers do business with them. And its REALLY hard to separate the good from the bad, although I share the view that Airpush is excellent. CPMs for a number of my colleagues have consistently been in the $7-$9 for the last month of so, thanks to the SDK 5.0 you referenced. So there are definitely amazing options out there, they are just TOO FEW AND FAR IN BETWEEN!

By: E! Man

E! Man — Sat, 06 Oct 2012 02:54:47 +0000

TapSense has done a good job here, along with a few others in the space who are getting really innovative. I wish more would. I work in the industry, and from Millennial Media to Leadbolt, there are some exciting signs of growth out there. But growth and innovation are two separate things. Like I would say Airpush is a great example of innovation, particularly with their new SDK. Leadbolt, on the other hand, hasn’t really thought outside of the box on much and revenue potential is not being optimized. So I really hope small burst of innovation wherever they occur will do more to get everyone thinking more creatively as new tools and resources come online.

By: Vandy K.

Vandy K. — Fri, 05 Oct 2012 22:11:56 +0000

Nice one. Looking forward to try Tapsense