Ancestry.com, the online family history resource, has acquired 1000memories, a San Francisco-based startup that helps users digitize old family photos. With 1000memories, Ancestry.com will expand each user’s ability to contribute photos of family members and add images to family trees.
1000memories was founded in 2010 from the summer batch at Y Combinator, and worked with Facebook to digitize family photos when the social media giant introduced Facebook timeline. 1000memories’ app, called Shoebox, makes it easy for users to scan old photos, crop the edges and add data. Users can then upload those photos to the 1000memories website.
Mark Zuckerberg reached out to the startup, noting that its mission coincided perfectly with Facebook’s efforts to mark events like births and weddings on profiles. Adler says about 25 percent of photos uploaded to 1000memories are then shared on Facebook.
Once 1000memories joins Ancestry.com, the company will allow users to upload photos of ancestors directly to the site, building out profiles and family trees that already exist. Ancestry.com has more than 2 million paying subscribers and more than 10 billion records and 4 billion profiles created in the past 15 years.
“Ancestry.com tries to help people preserve family memories lost in the world, and we help them preserve memories lost in people’s closets,” said 1000memories co-founder Rudy Adler. “Our missions are similar, and we feel like working together is a great fit.”
The company will be releasing an update to Shoebox on Tuesday as well, and said all of the 1000memories employees will be joining Ancestry.com. The terms of the deal were not disclosed.
1000memories has investor backing from Greylock Partners, Y Combinator, SV Angel, Founder Collective, and Lowercase Capital.