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Summary:

About a year after launching, social marketplace Copious is expanding to appeal to men. In addition to launching new men’s clothing categories, it is also adding new verticals for photography, home decor and design.

New Home Page for Men's

Copious, a social marketplace based out of San Francisco, is making a play for men. Starting Tuesday, the startup is announcing that in addition to its current categories of women’s fashion and accessories, it will also offer men’s clothing and art.

Launched last summer, Copious is an eBay-like marketplace of buyers and sellers that leverages Facebook and Twitter, as well as users’ interests, to personalize their sopping experiences. Jonathan Ehrlich, the company’s cofounder, said the addition of menswear and art categories is a natural next step as the marketplace grows to appeal to all kinds of buyers.

“Copious is powered by a person and [his] interests,” he said. “It’s representative of this trend of organizing around people.”

To date, the vast majority of the platform’s users have been women, but with the expansion, Ehrlich said, the company hopes to reach a breakdown of 60 percent women and 40 percent men.

In addition to new categories, such as men’s vintage, photography, home décor and design, the site updated its home screen and navigation to be more inviting to men. For example, while the previous logged out screen featured only women’s fashion items, the new screen displays men’s and women’s shoes.

The startup also announced that it has partnered with Brad Goreski, star of Bravo TV’s “Brad, Brad World,” who will sell items from his own closet on the site.

As we’ve written about before, there is no shortage of online marketplaces angling to reinvent eBay for a more social, design-focused crowd. Sites like Fab, Fancy and Wanelo don’t include a peer-to-peer component but similarly use social signals to personalize a user experience. But Ehrlich said each action a person takes on Copious further personalizes their experience so that social commerce isn’t just about “social marketing,” but real personalized curation.

Copious declined to share user or engagement numbers, but said it has hundreds of thousands of users and has sold tens of thousands of sites. It has raised $7 million from Foundation Capital, Google Ventures, Relay Ventures and other investors.

  1. Interesting – this is not a male targeted e-commerce play, but rather the addition of male products to supplement the prior female focus. We are readying the launch of our social commerce site where we empower all consumers to create their own deals, join others and share them to build group volume to gain more attractive pricing than any individual consumer could attain at Flash Purchase.

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  2. Curation seems the next logical step in many industries, especially fashion, one driven by individual aesthetic. Everyone is looking to look like no one. Everyone desires his or her own “look.” Copius is simply facilitating that.

    With the rise of American fashion designers (ie Ovadia & Sons, Velardi, Ian Velardi, Riccardo Tisci, Todd Snyder to name a few), American men want to pick and choose from this range of aesthetics now available. He might not wear a whole look from Tisci, but he likes his t-shirt. He might then pair it with a suit from Ovadia & Sons. American men are becoming sophisticated, t-shirts and jeans, don’t cut it as much anymore. They are looking for a look that is fresh, mature, and their own.

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