http://gigaom.com/2012/10/02/google-talks-mobile-ads-lots-of-show-little-substance/ Fri, 24 May 2013 01:19:43 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2012/10/02/google-talks-mobile-ads-lots-of-show-little-substance/#comment-1038503 Wed, 03 Oct 2012 18:11:30 +0000 http://gigaom.com/?p=568743#comment-1038503 You are so right. Brand advertising was destroyed by itzy bitzy banners on the desktop, will never have a real shot on phones, but, I predict, a huge resurgence on the tablet. From there, the “big” picture will filter back… mobile will have more interstitials rather than banners, and the large formats will slowly be adopted by media sites. Until then, just keep checking your email, Facebook, news, etc. on your mobile device…

]]> http://gigaom.com/2012/10/02/google-talks-mobile-ads-lots-of-show-little-substance/#comment-1033667 Tue, 02 Oct 2012 12:54:22 +0000 http://gigaom.com/?p=568743#comment-1033667 One sign of how engaged the audience was in the presentation by the “over-caffeinated marketing cheerleaders” is that when they finished and asked “any questions?” there was not a single one. The power of mobile was demonstrated by virtually the entire audience having tuned them out and focusing on, you guessed it, their mobile devices.

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