I don’t think any media outlet out there satisfies what we, at woisio, has set out to do: A simple and fair media experience.

Search is obviously a great tool for a lot of things but when it comes to media, we think search based media discovery and consumption is a bumpy ride with too many stop and go’s. Average time spent daily on Youtube, which is around 15 Minutes, is a great indication of this broken mode today.

Starting a search expedition in the online media jungle each time is usually too adventurous for the average user. We think content should find people not the other way around. This is the kind of simplicity and comfort we would like to establish with woisio.

So what we built is a set of stages starting from your neighborhood, city to country and ultimately the World. All you have to do is to follow the stages you are interested in and those stages turn into a Program Guide just like you would see on TV. The rest is similar to TV experience.

And who gets on stage, who is worthy of your attention is collectively decided by the viewers. Each user has a single vote for each content. And those votes turn to credits for publishers to bid to get on a stage. In essence, we have built a new media market where the only source of “wealth” is people’s votes.

If you are a publisher, you will generate wealth therefore survive and thrive in this ecosystem as long as people like what you are going. If you are a viewer, you will have a smooth experience with a constant stream of content on the stages you followed from publishers you have voted for.

BTW, woisio is not restricted to video. You can get on a stage with audio and blogas well. We think media type is immaterial compared with what is “inside” the media.

Mujdat Ayoguz