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Summary:

The iPad mini may be introduced at an event in the next two weeks, according to a report in Fortune. The source for this information is a “major Apple investor,” who says invitations to a press event will be sent out on Oct. 10.

Srinivasan_iPad_mini_image

The last big piece of Apple’s 2012 holiday strategy may be introduced very soon. On Monday, Fortune reported that Apple is planning to send out invitations to an iPad mini-focused event next Wednesday, Oct. 10. Apple typically sends invitations to its events a week in advance, which means the unveiling of Apple’s first foray into smaller tablets could come Oct. 17.

Fortune reports that the source for this information is a “major Apple investor.” The timing sounds about right: Apple prefers Wednesdays for events. And a mid-October announcement — and the ensuing press coverage — would naturally set the stage for holiday sales.

Apple hasn’t confirmed the existence of a smaller iPad product, of course, but pictures of components said to belong to a 7.85-inch iPad have been leaking out for a few months.

The company held an event in mid-September to announced the iPhone 5, more details on iOS 6, and a slew of new iPods. Apple did not include a new iPad in that presentation. It’s possible Apple didn’t want the smaller iPad to get lost in the shuffle of announcements and prefers to hold a separate event to emphasize the device’s importance. This holiday, competition is going to be fierce for shoppers looking to pick up a 7-ish inch tablet, with Google, Amazon and Microsoft competing for their attention and dollars in the next few months.

  1. If it will have ios6 with these maps I will wait until maps fixed

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    1. Marker Karahadian Tuesday, October 2, 2012

      buy a GPS.

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  2. It was earlier than I suspected I thought it will be released by the end of October, anyways several ipad cases for the ipad mini had been shown on several sites showing how the new iPad looks. Right now I am currently contented with my iPad 3 I have even bought a case from http://www.zoogue.com/ipad_cases for it.

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  3. Good post. We’re looking forward to seeing the true specs on this device when it’s officially launched.

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  4. Linda Grishman Tuesday, October 2, 2012

    Nothing would sway me away from Apple. However, Steve Jobs was the face of Apple and while Apple will probably hold biggest market share, Tim Cook is a very lack luster guy when he takes the stage to introduce new products. Sure, he’s the big cheese at Apple but Forstall is younger and has some pizazz on stage. He’s also head of the design team. Who says Cook has to be the face of Apple? Really!
    Linda G.

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    1. Forstall? Pizazz?

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