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Summary:

Apple’s most important product this year, the new iPhone 5, continues to draw lines of buyers. The device went on sale for the first time in 22 new countries Friday morning, just as Apple’s CEO was apologizing for releasing a disappointing Maps app.

iPhone 5 Lightning dock connector

While Tim Cook was busy apologizing to customers for releasing a sub-par Maps app, the iPhone 5 launched continued in 22 new countries Friday morning.

Apple’s most important product this year, the new iPhone 5, is drawing lines of buyers, as videos posted to YouTube show. AppleInsider has gathered videos from launches in New Zealand, Denmark, Italy, Poland and Spain, which look like you’d expect an Apple launch would: customers queued outside retailers in anticipation, Apple employees riling up the crowd, some waiting in the rain for the chance to be first to grab one of the new phones.

A screen grab from YouTube video outside iPhone 5 launch in Auckland, New Zealand shows a sizable crowd.

The iPhone 5 is now available in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland. That joins the nine countries that got the device last Friday, bringing the launch to 31 countries in just one week — Apple’s fastest iPhone rollout yet.

It’s reminiscent of Antennagate in 2010 that the worldwide iPhone launch has been marred by bad press resulting from a product failure. And like the antenna problem of the iPhone 4, Apple has chosen to confront the problem by addressing it directly with customers, as Cook did Friday.

But are the complaints about Apple’s map failures actually having a negative impact on sales? That’s not clear yet. Apple sold 5 million iPhones last weekend, with sales beginning a day and a half after problems with Maps started leaking out. And in this fresh batch of countries Friday, after more than a week of carping by customers and even Apple’s competitors exploiting the weakness of Apple’s mapping data, customers are still lining up to buy the new phones.

  1. Sheep. Pathetic.

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    1. It’s New Zealand! There’s more sheep there than people!

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      1. Baaaaaaaaaaaaaa

        Sorry, couldn’t help it!

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  2. Lindsworth Horatio Deer Friday, September 28, 2012

    The love for Apple transcends any faults the device has. People will just sit tight as Apple makes adjustments to Apple Maps. Remember when Google Maps had started out, it was less than perfect. And that was before this smartphone thing took off nearly 5 years aback.

    Apple got rid of Google in a huff, but their expertise is difficult to replicate in one yearly cycle.

    http://bit.ly/Q8nE9n

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  3. Love it or hate it. I personally don’t see the point of upgrading to this. But just in case, this is just an FYI: the iZettle card reader won’t fit the iPhone 5. You will have to use an adapter which will be released in October. The mPowa card reader and others so far I have not known to have any issues with it.

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  4. Omission of NFC technology in iPhone 5 is another significant drawback. Apple’s Maps mess will take a while to go away. It will be interesting to see what iPad Mini brings to tablet industry next month. http://bit.ly/QFAqP4

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  5. Just shows how stupid rich people are (as stupid as everyone else) to value Apple so ludicrously.

    Shows how big a pain it is to deal with Apple, and it’s monopoly tendencies – Ap Store + Jail. Show how dumb Apple is – neither hardware nor locked-in services are of any use if open services can not ne used.

    Myself, and I rarely think anything like this, but when I do, I am fast to tell people, even the mourners – I’m glad Jobs is dead.

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    1. did you like it that he suffered too? jesus, we´re talking phones here

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