1. It’s Costly. The Karma model, which Facebook has adopted, is to offer expensive products from a limited selection…you still have to pay shipping and handling for physical items so the costs add up quickly!
2. It’s Not Social. There’s no option for a group to contribute to an individual gift, which means I have to pay the full amount. For close friends and family, I might spend $30 or more….but not on all my Facebook friends.
3. It’s Limited. Granted I can choose a gift from their catalog….and the receiver can change it. They may be trading just to get something better, but it doesn’t mean that’s what they really want…just better than what you selected.
4. It’s Facebook only. What if I have friends on LinkedIn, Google+, or even people who don’t use Facebook (yes, there are some)?

If you want a truly inexpensive, social, and cross platform gifting solution that lets the recipient get exactly what they want, then check out http://www.zPerfectGift.com. You can chip in as little as $5 towards any gift….invite friends and make it a group gift. The recipient transfer the funds onto a gift card of their choice and buys exactly what they want. It’s completely free too and works across Facebook, LinkedIn, Google+ or with any email address. A much, much better gifting solution!