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Philip Jacob, who started online shopping site StyleFeeder, grew it to a milllion registered users, and sold it to Time Inc., is joining Boston startup Stackdriver to help it develop technology to manage applications across cloud infrastructures.

Stackdriver screen

Stackdriver, a small Boston startup that’s taking on the giant problem of managing applications that run across public cloud infrastructure, has a new key technology exec in Philip Jacob.

Philip Jacob

Jacob founded StyleFeeder in 2003 to help people sift through millions of online items to find and buy stuff they want.

“In today’s terms, it’s like Pinterest with a Netflix-style recommendation-style algorithm on top, ” Jacob told me in an interview. The service, in the pre-Twitter, pre-Facebook era, grew to one million registered users, mostly women, and competed with Like.com and Shopstyle, he said.

Magazines like Elle — seeking to augment ad revenue — partnered with the service and Elle’s owner, Time Inc., ended up buying StyleFeeder in early 2010 for a reported “eight figures.”

Dan Belcher, co-founder of Stackdriver, is thrilled to have Jacob aboard. “He’s a well-known mentor in the Boston area and is much sought after. He turned down two other CTO jobs to come here,” he said.

Stackdriver, which launched  this summer out of a conference room at Northeastern University, is now installed in a real office near Boston’s Innovation District and has grown from four to nine employees, Jacob said.

Asked why he picked Stackdriver over other suitors, Jacob said that while he loved the cloud computing space, “it’s really about the team. These are the people I want to spend time with.”

Jacobs will be a member of the company’s core engineering team. The company is avoiding titles, Belcher said.

Stackdriver was founded by Belcher and Izzy Azeri, both VMware veterans. Jeremy Katz, a DevOps expert who spent time at Hubspot, is also aboard.

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  1. We are really excited that Phil decided to join the team. Phil blogged about his reasons for joining Stackdriver here: goo.gl/E2uXp

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