2 Comments

Summary:

There’s nothing like the holiday shopping season to test an e-commerce site’s ability to ramp up and down as needed. RightScale says it can help sites proactively respond to changing loads so they don’t run out of juice and don’t pay for more resources than needed.

rightscale

The beauty of cloud computing is that it can scale up and down as needed. This is particularly helpful for retail businesses, which see huge spikes and valleys in demand during the holidays. Now RightScale says it can help them more proactively manage their cloud resources to meet demand and ramp down resources as demand fades.

RightScale’s “Cloud for the Holidays” offering kicks off in October and runs through mid-January. RightScale performed such services on a one-off basis for customers over the years, but realized there was demand for an actual productized version of that service, said Kim Weins, VP of marketing for the Santa Barbara, Calif.-based company. RightScale analyzed aggregated customer data to see how workloads in e-commerce, online gaming, consumer electronics and entertainment workloads spiked and cratered in the October-January period to help its customers plan for future holiday loads.

“With the new service, an e-commerce site can set triggers so that if a deployed resource reaches 70 percent or 80 percent of utilization, more resources are added,” Weins said.

The service works across the popular public clouds including Amazon, Rackspace, Azure, and Google.

Cloud for the Holidays includes services to help set up the system, 24-7 phone support, and a subscription to Rackspace’s usual cloud management services.

The cloud management business, which RightScale pioneered, is becoming something of a cottage industry, with a bevy of startups like UptimeCloud, Cloudyn, Cloudability and Newvem offering their own windows into a user’s cloud usage. Meanwhile, RightScale is forging into new areas like cloud use forecasting with its Shopforcloud acquisition earlier this year.

You’re subscribed! If you like, you can update your settings

  1. Informative article . I work for McGladrey and there’s a whitepaper on new technological trends in retail sector ( http://bit.ly/RRlVrP )

  2. Making scaling decisions based on real time monitoring data makes perfect sense and is why the likes of Amazon and Rackspace have their own monitoring tools. Amazon is again ahead of the game here because they already tie their monitoring into their auto scaling and I expect Rackspace to do the same with the new relatively new monitoring service.

    It’s all about providing these value added services alongside the core, commodity compute and storage offerings, and of course helps sell more of those!

Comments have been disabled for this post