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Summary:

Is the store still relevant when consumers can buy goods online anywhere, anytime? For sure, but it has to become something else, according to Tesla’s George Blankenship. You can learn more about this topic through this short video clip, or in depth at our RoadMap event.

George Blankenship

Tesla’s VP of Worldwide Sales and Ownership Experience, George Blankenship, arguably knows more than anyone about how to design a disruptive brick and mortar store. Before he joined electric car company Tesla, he created the store experience for Apple, which has one of the most compelling in-store user experiences out there, and prior to that Blankenship pioneered store design at The Gap. Blankenship will speak at our RoadMap event on November 5th about how to design a store in the age of connectedness — is the store still relevant and what’s its purpose?

Blankenship sat down with us this month to chat about some of his thoughts on the future of the store and this is a short clip of his thoughts. We’re using the bulk of the interview (including his work with Steve Jobs) for our RoadMap book, which we’re giving to all RoadMap attendees. Come hang with us on Nov. 5 and hear from Blankenship as well as other speakers on design in the age of connectedness, including Obvious CEO Evan Williams, fuseproject founder Yves Behar, ToyTalk CEO Oren Jacob, Instagram CEO Kevin Systrom, Tumblr CEO David Karp, MINIMAL founder Scott Wilson and many others.

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