Would Google chairman Eric Schmidt like his company’s search engine to replace Microsoft Bing as the default search in Yahoo.com? Do you really have to ask? If so, the answer is yes, according to reports out of Japan.

Would Google like to replace Microsoft Bing as the search engine for Yahoo.com? You bet, Google chairman Eric Schmidt said in Japan this week.

Granted, this is kind of a “duh” story given the rivalry between Google and Microsoft, which wants to play David to Google in internet search. But it bears watching given that Google phenom Marissa Mayer is now CEO of Yahoo.  And, Microsoft and Yahoo’s Bing relationship has been rocky. As SearchEngineLand’s Danny Sullivan reported this summer, Microsoft has had difficulty meeting revenue guarantees under its three-year Bing deal with Yahoo.

Microsoft has been putting up a fight in search, pouring resources into Bing and even launching Bing It On, a Pepsi Challenge like consumer taste test of Bing vs. Google search. Microsoft claims Bing prevails in that contest by a 2 to 1 margin. Others report different results.

Feature photo courtesy of  Flickr user Guillaume Paumier

  1. Last week I took the Bing It On challenge, and feel it is important to note that it is rigged. The results of the side-by-side comparison showed that when I didn’t decide a draw, I had chosen Bing every time. While, in fact, one round included a Bing Map, and I specifically remember choosing the google side during that round.

    1. ha. all i know is when i took it Microsoft lost. not 100% of the time but a high percentage. Coworkers had similar results. thanks for the note!

  2. The fact that people don’t use Bing amazes me, particularly considering they pay you to search! In terms of Google, there’s 0% chance an agreement with Yahoo would ever be approved by regulators…


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