More finger pointing over the quality of Apple Maps

Blame game pointed finger

The blame game over Apple’s new Maps continues. Apple’s been lambasted for some of its Maps app’s deficiencies, with some pinpointing the source of its mapping data as one of the main problems. On Friday, TomTom, which licensed its map data to Apple, spoke up to defend itself.

A TomTom representative told Reuters Friday, “There is a difference between a map and an app. We don’t develop the app. We license the map data, which is like a foundation. The customer can build on top of that, but we license the same mapping data to all our customers.” The representative also defended the quality of the company’s data, saying, “We don’t know what is causing the issues (on the Apple maps) but from our perspective the quality of our data is great and we stand behind it.”

TomTom’s comments come two days after Waze, another company licensing information for Apple’s maps, weighed in on the quality of the app before most people had even used it. Perhaps anticipating backlash, Waze CEO Noam Bardin told Business Insider that Apple’s maps weren’t very accurate because of its use of TomTom’s data. “Apple went out and partnered with the weakest player … They’re now coming out with the lowest, weakest data set and they’re competing against Google, which has the highest data set.”

Apple, for its part, tacitly acknowledged the Maps app is a work-in-progress. The company said Thursday, “We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better.”

Image courtesy of Flickr user Simone Lovati

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