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Summary:

Walmart has announced that it will stop selling Kindles in its stores and on its website, suggesting that as it beefs up its own e-commerce strategy it does not want to turn sales over to a competitor. Target also stopped carrying Kindles in May.

Wal-Mart Store
photo: Wal-Mart

Walmart has become the second large U.S. retail chain to announce that it will stop selling Amazon Kindles, after Target made a similar announcement in May.

Reuters first reported the news, citing a memo that Walmart sent to store managers on Wednesday. “We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments,” the memo read. “This includes all Amazon Kindle models current and recently announced.”

Walmart confirmed the change to Reuters and it appears to extend both to Walmart’s website and its stores.

The chain is still selling Barnes & Noble’s Nook as well as some other e-reader brands.

As with the change in Target’s policy, it’s unclear why Walmart stopped carrying Kindles. But the company is working hard to beef up its own e-commerce strategy. The company recently built its own shopping search engine, which it is now deploying on Walmart.com, and it takes cash for online purchases. Meanwhile, Amazon is trying to sell as much Amazon.com content to Kindle device users as possible. (The company is even selling physical products through Kindle Fire apps.) So it makes sense that Walmart would not want to turn over more sales to a competitor.

  1. As much as I despise Walmart and the Waltons, good for them. Why promote Amazon’s services and products from a competitor. Amazon and Baldy Bezos are greedy as the Waltons. Amazon has gotten away with tax exemptions, distribution from competitors, and book pricing manipulation. Time for them to play in on more even turf.

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  2. I can’t help but wonder if Walmart and Target aren’t thinking about selling eBooks. It would dovetail into the move toward POD at retail http://t.co/cc02nwa via @HuffPostBooks

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  3. Apple what are you waiting for Google and Amazon are squatting in your App store, time to move them out.

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  4. Interesting little battle here. They are all vying for the online consumer via electronic devices. We believe in choice of deals and products. We empower user to create their own deals, join others, share them to build purchasing groups to get volume discounts while enabling merchants to bid on the deals. Sellers can likewise create deals to meet their specs at a low transaction fee all at Flash Purchase.

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  5. Last one carrying Kindle? Amazon…

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  6. Well shit its not like Amazon needs Walmart any damn way. All the stuff I used to by in the brick and mortar go to Amazon by default.

    Amazon will do just finnnnne

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  7. Georgiann Mansell Thursday, September 20, 2012

    Funny, but I can go on the web and buy things on walmart.com and target.com from my Kindle Fire. Sorry but your competitive whine is BS.

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  8. I never once thought of buying Kindle at Walmart. I got it at Amazon. That’s also where I do most of my shopping. Why waste gas and time driving to a store when I can order it and get it shipped free? Walmart is positioning themselves into ebooks and dumping Kindle was their first step to achieving that goal. Nook will go soon.

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