3 Comments

Summary:

Despite the proliferation of increasingly sophisticated connected car platforms, those systems remain largely closed to developers due to safe driving concerns. While those platforms will eventually open up, automakers have to be wary of placing too many limitations on development today. Otherwise consumers will ignore them.

There is growing number of sophisticated connected car development platforms emerging in the auto industry, but so far automakers have been a reluctant to actually let developers at them. The reason is the overriding concern of safety. Unlike on a smartphone, an overly complicated or flashy app on the dashboard isn’t just merely a distraction; it could be the cause of a fatal accident.

Infotainment platform makers and the developers they work with are wrestling with that paradox, said David Kirsch, connected technology engineer for Honda R&D Americas at GigaOM’s Mobilize conference on Thursday. In one sense, the real estate on the dash and the power of on-board hardware gives them an opportunity to make sophisticated and immersive apps, but those are the exact types of apps that distract drivers from what should be their primary tasks: staying in their lanes and avoiding other cars and obstacles.

A panel of speakers, including Glympse CEO Byran Trussel and Aha by Harman VP and GM Robert Acker, all agreed that concern for safety was the main reason why connected cars would remain largely closed as development platforms in the near term.

“On one level you just want to say ‘let 1,000 flowers bloom,’ but you don’t want to let 1,000 flowers bloom on your dashboard,” said Trussel, whose company Glympse has developed a version of its location-sharing app for Mercedes Benz’s in-dash system. For several years, development on the car is going to be limited to a specific relationships struck by carmakers and trusted partners, he said, though Trussel believes controls will eventually be put in place that will allow for a more open development framework.

Automakers are taking a risk, though, the panelists admitted. If they keep too tight a grip on the their infotainment systems, developers and consumers will just start looking elsewhere for connected car apps. “If that safe experience is so de-featured, [drivers] are just going to default to the smartphone,” Acker said.

Check out the rest of our Mobilize 2012 coverage here, and the live stream can be found here.

  1. Car phones eventually vanished because replacement cycle of a cell phone shrunk down to two years. However, a car lives on for 10+ years. 18mo ago Apple sold the iPad 1 which is technologically obsolete already. It did not even get iOS 6 support. How is this supposed to work in a dashboard? What I still would wish for is feature upgrades of GPS systems. You can upgrade the map, but not software features unless you buy a new car. The same could be said for Bluetooth compatibility to new devices. I think we are not talking about adding apps but managing and keeping existing apps recent and functional. @TechStefan

    Share
    1. I agree things should be thought about in the context of a car as “features” rather than “apps.” There is a need to be able to add and update features in cars to keep them relevant over their lifetime, but this doesn’t mean they have to be packaged like apps in a springboard on a mobile phone screen (and in fact shouldn’t be). This can also be done effectively by using connected end-to-end solutions architected to allow frequent cloud updates, less frequent mobile phone software updates, and infrequent (but more than today) head unit embedded software updates.

      Share
  2. Dashboards will be populated with more platform apps and less singleton apps. Good systems will focus on curation and smart delivery of content, whether it’s music, news, or interactive audio.

    Share

Comments have been disabled for this post