Social shopping startup Fancy is getting into subscription commerce with a new monthly box of items curated by its community of two million members. Despite the glut of subscription commerce companies, Fancy says members requested the new box.

Fancy subscription

Subscription commerce has taken a few hits over the past few months for being over-hyped and over-invested, but that isn’t stopping social shopping site Fancy from launching a new box-of-the-month of its own.

Starting today, Fancy users can sign up to purchase a $30 monthly box curated by the site’s two million members. When they order the box, members can indicate their favorite categories and Fancy populates the box with some of the most popular items in those categories.

A picture of a sample box shows what appears to be lower-priced, knick-knack type items (such as a watch band, T-shirt and a pack of gum), but the New York startup says each box exceeds $60 in retail value.

With all the possible kinds of subscription boxes out there – from cosmetics to eco-friendly products to food for all kinds of diets, you’d think consumers wouldn’t be looking for another box of the month. But Fancy COO Michael Silverman said in an e-mail, “this was a feature our users were asking for and we decided to act on it as the holiday season approaches.”

To Fancy’s credit, the company has been especially active creating new ways for consumers to actually purchase the products they curate in a Pinterest-style way on the site. Last week, it launched a new group gifting option and earlier this summer it rolled out a program to compensate users for their actions.

A monthly Fancy box is an interesting idea, but I’m curious to see if the company can fill it with items that people actually want. Several of the most visible popular items on Fancy cost in the hundreds, if not thousands, of dollars. And, personally, I’m not sure I’d be into some of the cheaper items (like graphite skulls and a vampire fangs ice tray). But the company is clearly busy cooking up ways to turn curation into commerce and the new box is yet more evidence of that.

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  1. I’d be interested to know if you can cancel the subscription if it does not live up to expectations.

  2. Great post! We at http://www.KnitCrate.com offer a knitting subscription box service and always good to see this model be more adopted. Thanks.

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