These are the companies, startups and giants alike, that are changing or could potentially change the mobile landscape in the most profound ways.




CEO: Rani Wellingstein

Number of employees: 100

The business:

Intucell develops self-optimizing network (SON) technology, which turns the mobile networks from static grids of cells into systems that can dynamically change shape to meet traffic and subscriber needs.  It sells that technology to carriers like AT&T.

The backstory:

Intucell came out of the hotbed of radio technology startups in Israel, and though it has relocated much of its operations to the UK, the U.S. and Singapore, its R&D center remains in Ra’anana, outside of Tel Aviv.

The innovation:

Intucell’s technology will allow our static mobile networks to become self-aware, self-acting entities. I’m not talking about cell towers rising up to the conquer the Earth. Rather networks that can detect each other and the overall conditions of the network and reconfigure themselves accordingly.

What that means is that one day cell towers will start following us, expanding and contracting as we move from cell to cell in order to give us the best connection, voice quality and data speeds possible. An example Wellingstein likes to use is a bus with a Wi-Fi-distributed 4G connection moving through a city like London. Normally the bandwidth of that connection would fluctuate considerably as the bus traveled from the center of a cell to its edge, and then into another cell. Using Intucell’s technology, the network would morph to account for where the bus is at any given moment and where it is heading, ensuring not only a persistent high-speed connection, but also maximizing the overall capacity of the network.

The plan:

Right now Intucell has only two announced customers, but one of them is quite the catch: AT&T. It’s in trials with several more, and hopes to make its technology a key part of carrier’s network planning. So far, carriers are using the technology to automatically retune their networks throughout the day, rather than rely on engineers to do so manually every few weeks.

Eventually, though, Intucell expects carriers to start using the technology dynamically, allowing the network to reconfigure itself in real-time. As mobile networks evolve from big tower-based macro systems into dense clusters of small cells, that kind of optimization will be key to powering the heterogeneous network (or HetNet) of the future.


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  1. Tapit were Winners @ 2012 AIMIA for Best New Service in innovation – NFC

    http://www.mobileawards.com. au/MA2012/entry_details.asp? ID=10757&Category_ID=4852)

  2. Check out this slide deck titled “A Catalog of Mobile Device Innovations”


  3. Surya Narayanan Tuesday, September 18, 2012

    Sadly you have not looked at the emerging markets hard enough. You would have found very interesting examples including Safaricom’s m-pesa which is by the larger than Western Union Money Transfer. Please look to create a more inclusive list..

    1. It would have been good to consider the social impact of innovations. There are so many innovative mobile companies out there, but if they don’t make people’s lives better then do they really answer the “so what?” test. M-PESA is a great example of a mobile innovation that has changed millions of people’s lives and is helping to create a vibrant mobile ecosystem. Its influence can be seen in every mobile wallet/banking/payments initiative the world over.
      If you don’t know M-PESA, read this: http://mobithinking.com/country-guides-home/guide-mobile-web-kenya

  4. all of your links to the “Mobile 15″ are broken

    1. Thanks, this is fixed.

  5. Alcatel – Lucent and Nokia? You’ve got to be kidding me…Why not add RIM and MySpace too..

  6. With Windows 8 just around the corner its bizarre that Microsoft didn’t make the list.

  7. Have you ever heard of republic wireless?

  8. I did not realize GigiOm was this desperate for money

  9. Including Nokia and **not** Qualcomm renders your list laughable, and from the entire staff to boot ? No need reading any further and further questions the value of anything Gigaom.com?

    Jim M

  10. Great innovation! Glad to see Thinfilm on the short list!

  11. What an amazing story. I had the luck to meet all of the team yesterday, and today at #SEMICONEuropa http://twitter.com/SEMICONEuropa here in Dresden, Germany

  12. Amazing folks – currently in Dresden at http://Twitter.com/SEMICONEuropa – had the pleasure to talk to them, and learn more about this amazing product. Well deserved!!!

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