The iPhone 5 announcement didn’t reveal many details that weren’t already known, but the lack of surprise is not stopping customers from pre-ordering the device in record numbers. On Monday, Apple announced that in the first 24 hours the phone was available for pre-order, more than 2 million orders were placed. That makes it Apple’s fastest-selling iPhone yet, and beats the last record, set by the iPhone 4S, which saw 1 million pre-orders in 24 hours.
The first iPhone 5s are scheduled to be delivered Sept. 21, but because Apple’s initial inventory was overwhelmed by pre-orders, Apple warns that many phones won’t arrive until weeks later, in October.
Apple executives, naturally, were thrilled. In a press release, Apple SVP of Worldwide Marketing Phil Schiller said that the “customer response to iPhone 5 has been phenomenal.”
AT&T, Apple’s longest-running carrier partner in the U.S., confirmed that its own iPhone 5 pre-orders over the weekend were record-breaking as well. The iPhone 5 is “the fastest-selling iPhone the company has ever offered,” the carrier said in a press release Monday. “Customers ordered more iPhones from AT&T than any previous model both on its first day of pre-orders and over the weekend.”