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Summary:

The wave of orders for Apple’s latest smartphone have far outstripped the supply Apple will have ready to deliver on Sept. 21. The 2 million preorders in one day doubled the record for fastest-selling iPhone set by the iPhone 4S last year.

iPhone 5 white

The iPhone 5 announcement didn’t reveal many details that weren’t already known, but the lack of surprise is not stopping customers from pre-ordering the device in record numbers. On Monday, Apple announced that in the first 24 hours the phone was available for pre-order, more than 2 million orders were placed. That makes it Apple’s fastest-selling iPhone yet, and beats the last record, set by the iPhone 4S, which saw 1 million pre-orders in 24 hours.

The first iPhone 5s are scheduled to be delivered Sept. 21, but because Apple’s initial inventory was overwhelmed by pre-orders, Apple warns that many phones won’t arrive until weeks later, in October.

Apple executives, naturally, were thrilled. In a press release, Apple SVP of Worldwide Marketing Phil Schiller said that the “customer response to iPhone 5 has been phenomenal.”

AT&T, Apple’s longest-running carrier partner in the U.S., confirmed that its own iPhone 5 pre-orders over the weekend were record-breaking as well. The iPhone 5 is “the fastest-selling iPhone the company has ever offered,” the carrier said in a press release Monday. “Customers ordered more iPhones from AT&T than any previous model both on its first day of pre-orders and over the weekend.”

  1. There’s a two week wait now for shipping.

    Most carriers have listed the iPhone 4S as free when you sign up to a new contract as well.

    Craig,

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