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Summary:

New York-based social commerce platform Fancy is rolling out a new option that lets users organize group gifts. The startup also announced a new partnership with American Express that it says could mark the beginning of an extended relationship.

Fancy Group Gifts 2

While the tech world waits for Pinterest to reveal a money-making strategy, social discovery rival Fancy is rolling out yet another shopping feature.

The New York-based startup, which lets people curate and purchase items through its site – and even compensates users for their actions – is now giving users the option to organize group gifting on its platform.

The new feature, which the company said has been a popular request, enables users to organize a gift, invite others to contribute and have the gift sent directly to the recipient. If the gift invitation doesn’t receive enough contributions within seven days, it expires and the company refunds all of the money.

eBay, which acquired group gifting startup the Gifts Project a year ago, also gives users the option to chip-in on a joint gift. Swedish social gifts startup Wrapp offers a similar feature. The startup FriendFund provides a platform explicitly for group gifting.

For Fancy — which is steadily building a business but trails Pinterest in numbers — the group gifting option gives non-members a new reason to join the site.

The startup also announced a partnership with American Express, which enables members who sync their cards with Twitter to receive $20 back on their next purchase of $100 or more if they tweet #AmexTheFancyOffer. The deal doesn’t extend to all items and only lasts through the end of the September, but Fancy said it’s the beginning of an extended relationship with American Express.

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  1. Group gifting is a good idea. Flash Purchase focuses on group buyer by empowering consumers to band together to get volume discounts while enabling prevailing merchants to gain large groups of consumers through a single transaction.

  2. IGiftSocial is another social gifting platform looking to disrupt the gifting market. We allow users to regift/exchange/claim their gifts. Our team is determined to change how people exchange gifts. More exciting features and producta coming soon.

  3. The gift project was bought by eBay and not Amazon

    1. Yes – you’re right. Correction made. Thanks for the note.

  4. Julius Mariano Saturday, October 6, 2012

    I’ve been using Pinterest and Fancy myself and I think that the inclusion of group gifting in the photo sharing platform is a perfect idea to monetize the site. I was thinking of similar sites like Jifiti and Wrapp and they’ll work the same way with Fancy and Pinterest.

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