I’m kinda ambivalent, but a world where everyone knows Reddit is an interesting concept. But wherever would people on Twitter find funny/interesting links to add to their Buffer…?!

It’s fair to say that Reddit is having a moment right now. In the wake of President Obama’s decision to make the site part of the campaign trail by doing an “Ask Me Anything” Q&A last month, more and more people are seeing the site for the first time. Traffic is up, and mainstream media outlets are even writing glowing tributes to the site that was once the preserve of the internet’s crankiest community.

But while Reddit’s influence in politics may be growing, and its role in shaping internet culture is already significant, there’s another area of life that also relies heavily on the site: journalism.