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Summary:

iTunes Ping, Apple’s music-based social network, is shutting down at the end of the month. The service was hurt by its lack of Facebook integration from the get-go and never gained much traction.

Apple, iTunes, Ping
photo: Apple

Apple tried, but it turns out its customers weren’t interested in forming new social connections specifically around iTunes music. So, just two years after it was introduced, Apple is officially retiring its Ping social network. The service is shutting down on Sept. 30, according to a message posted Wednesday in the Ping section of iTunes.

This is not a huge surprise. Ping never gained much traction, and was hurt by its lack of Facebook integration from the get-go.

CEO Tim Cook hinted the end was near for Ping when he spoke at the D10 conference in June, when he said, “We tried Ping, and I think the customer voted and said ‘This isn’t something that I want to put a lot of energy into.’”

This doesn’t mean Apple has given up on social. Since the Ping disaster, Apple has heavily integrated Twitter into iOS and Mac OS X, and Facebook into iOS 6. As Cook put it at the same D conference earlier this year, “Apple doesn’t have to own a social network, but does Apple have to be social? Yes.”

  1. For me, it was a link to be avoided in iTunes so that I didn’t accidentally click it. If I want to tell someone about a new song I have heard, I can transmit that info to them without using some silly ‘social’ service.

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  2. By focusing on how people actually communicate vs trying to put a square peg in a round hole they might have had something. While they were playing with ping instagram comes from nowhere. Social networking today is a mobile activity whereas ping was a desktop dinobore. They were a few lightyears behind on that one.

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  3. Reblogged this on Jaggi.

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  4. I don’t need any social network when using my devices. They are private to me. I wish Apple would not integrate facebook so much either. Don’t like it , don’t want it. I want choice.

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    1. You know, you don’t have to use it because it is there. Which is basically the definition of the word “choice”.

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  5. Facebook by and large sucks, Instagram, and Twitter are not far behind, revenues as a company-service will not be what people will remember about those three programs-services. Apple hopefully will not get caught up the fad of social do not buy any of these companies or pay them for anything, you don’t need them to make real money with real customers (See iPhone 5).

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  6. well people share pictures of their meals in fb, I think its not a bad idea to share what you are listening at a given moment, but I guess having a specific social network for that is too much. Twitter is more than enough IMHO.

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