56 Comments

Summary:

Bye-bye, crummy old iOS YouTube app: YouTube just launched a brand-new app on the iPhone and iPod touch that comes with a much-improved UI, social sharing and access to thousands of major label music videos. However, users of the new app also have to endure ads.

youtube iphone app featured

YouTube just went live with its own iOS app, bringing advanced features like social sharing, access to the site’s channel guide as well as tens of thousands of previously unavailable music videos to the iPhone. The application replaces a system app developed by Apple that won’t be part of iOS 6. It is optimized for the iPhone and iPod touch, but iPad fans won’t have to wait much longer: “We are working on the iPad app,” said YouTube’s head of mobile Andrey Doronichev when I asked him about tablet support last week.

You might also be interested in: YouTube for iPad: Here’s a great alternative app for iOS6

One of the app’s most notable new features, if you can call it that, are ads. Launching its own app means that YouTube can now monetize its videos on the iPhone. For YouTube, this means making more money with mobile: The site also announced Tuesday that it now clocks 1 billion mobile views every single day. For more on YouTube’s mobile strategy, check out my conversation with Youtube Director of Product Management Shiva Rajaraman at GigaOM’s Mobilize conference in San Francisco next week.

The flip side of having ads on the iPhone is that videos from major labels and other big publishers, which had opted out of the previous, ad-free app, are now available on iOS. Doronichev told me that this move unlocks “tens of thousands of pretty popular videos.”

Other features include easier sharing through Twitter, Facebook and Google+, as well as the ability to leave comments on a video while you’re still watching it. YouTube’s iOS app also supports AirPlay mirroring, and Doronichev said that there are plans to bring second-screen functionality for additional devices to the app as well.

The iPhone app doesn’t look exactly like YouTube’s Android app, but it includes most of its features, with a few notable exceptions: YouTube recently introduced pre-caching of videos on Android, making it possible to download HD versions of your video subscriptions which can then be watched on the go. The same thing is not possible on iOS because it requires the app to run in the background, explained Doronichev.

The Google-developed app will replace Apple’s own YouTube application, which won’t be included in iOS 6 anymore, and has received few updates over the years. Apple said last month that its licensing agreement with Google to build a YouTube app has run out. Taking over the development of the app will mean that users won’t have to wait all that long for updates anymore, said Doronichev. “We will be able to innovate and roll out new features more frequently,” he told me, adding: “It’s going to be a big change for users.”

Check out some pictures of the new app below:

 
  1. Hi there, I’m confused by your statement “For more on YouTube’s mobile strategy, check out my conversation with Youtube Director of Product Management Shiva Rajaraman at GigaOM’s Mobilize conference in San Francisco next week.”. Did you already have the conversation next week or are you just promoting the event and that you will be talking with Shiva? If that is the case, then maybe “… check out by upcoming conversation with…” would make more sense. Thanks for a great article, I’m excited to see the new app. -Rick

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  2. More money for YouTube. I did notice the YouTube apps did not have AirPlay. I thought they did. The App is much nicer. I think YouTube will generate a lot of revenue from this.

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  3. David Røpke Driessen Saturday, September 15, 2012

    Really annoying that the player does not have “true” full screen when you evoke airplay on an apple tv

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    1. Alejandro Lamothe Cervera Wednesday, September 19, 2012

      I can not evoke airplay using my iPad and youtube in Internet, the app has been erased form my iPad, can you help me?

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      1. digitalsuicideblog Wednesday, September 19, 2012

        The ‘old’ YouTube app has been deleted for ios6, and YouTube are bringing out a new one “soon”. You can use the web version m.youtube.com for now.

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  4. No airplay of video is very annoying and makes it useless. I have to now keep one of my idevices on ios5 just to use built-in youtube app! :(

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    1. Try this app called “Twonky Beam Browser”. It works just like a browser and it’ll let you AirPlay any content from youtube, vimeo, dailymotion etc to apple-tv.

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  5. Hope you can play songs in the background like you can with the ios app

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  6. Sparkle Beautiful Tuesday, September 18, 2012

    I’m SO excited for the iPad version – the pre-installed app is really helping me work on my patience :)

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  7. Where is the built in volume control?

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  8. HMM, Where is the built in volume control?

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  9. Alejandro Lamothe Cervera Wednesday, September 19, 2012

    I can not use my apple TV with my iPad does any body know why?

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  10. I actually liked the old, now extinct built-in YouTube browser. It was simper. The “official” one is way too cluttered for my liking. Also, Google had plenty of time and resources to design an app for iPad and they failed.

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  11. Bugger. Upgraded my new iPad to iOS 6 today … And now realise the google youtube app isn’t yet available. Doh!!

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  12. What am I going to tell my kid? YOUTUBE on the iPad was his favavorite app.

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    1. Tell him the app has gone to live on a farm.

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  13. Why isn’t there an ipad app for youtube? They have it for the iPhone. It was on the iPad but now after the update is not on there and there isn’t an youtube app for the iPad now. WTF fix it now please. I liked it like it was why did google take it away from the iPad. Come on now please put it ba k on the iPad.

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    1. Google DIDNT take it away. Apple did. My god, does no-one actually read these articles?

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  14. The whole reason for me purchasing apple TV was to airplay from iphone/ipad which was working well until I updated the software. Now it only broadcasts the audio to the TV. Useless!! Going to have to try and reinstall the older version now. Idiots

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  15. Return the OriApp! Thursday, September 20, 2012

    this new app sucks! ios youtube app was much simpler, and didn’t look like htc youtube! I even dislike the idea of a no on-screen volume slider….and even viewing videos while reading comments??? The whole reason I liked the iOS youtube app was because I DIDN’T HAVE TO LOOK AT THEM Google get rid of vertical viewing this isn’t an Android it’s an Apple device!! RETURN THE ORIGINAL APP

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  16. My 5 year old grandson has autism. One of the greatest strides he has made is to learn to use the iPad. He spends hours on You Tube…or did. We get a notice to update the iPad software. Great! No You Tube anymore. That’s bad enough but then to find out that the replacement app isn’t ready yet? I’m sure both Apple and Google are going take a some bad press on this one. The iPadhas been found to be one of the greatest achievements to help the autistic. It has been a learning tool, a communication tool, and with the You Tube app it WAS used for all of that plus it brought some entertainment into his life. How do we tell him it doesn’t work anymore? Thank you for all the help with the autistic people in the world. It’s obvious it hasn’t touched your life, yet.

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    1. You can still get the iPhone app on the iPad. It’s THE most significant tool in autism since its original diagnosis. I hope the app I’ve suggested helps and the change in layout isn’t too traumatic :-)

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  17. I’m hoping that the new app will allow more access to YouTube members like comments, contacts, messages, stats of uploaded videos & so forth; being able to access these features from an app on a mobile device on top of the PC Website version would be epic.

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  18. Seriously people read the post before you start whining!

    It is optimized for the iPhone and iPod touch, but iPad fans won’t have to wait much longer: “We are working on the iPad app,” said YouTube’s head of mobile Andrey Doronichev when I asked him about tablet support last week.

    It’s not the end of the YouTube app on iOS’s.

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  19. Sorry to say that you tube on IOS 6 is a disaster.

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  20. As alot of people say in another way of ‘Why replace something that ain’t broken’

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  21. As far as I know, even my 5 year old son kept the iPad2 away, saying he liked the previous old youtube better. He does not know that I have upgraded to iOS6 and screwed it up big time. Neither did I get Siri and I have lost google maps and youtube both. Apple you suck….. Suck big time….

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  22. Yay! Can’t wait to have even more ads shoving their way onto every screen in front of me!
    I’d rather have a few less videos, thanks. I didn’t even realise they were missing.

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  23. Using YouTube with Safari simply sucks! And why:
    - No “real” full screen
    - No build in volume control
    - No touch adjustable wind
    - No AirPlay button on the screen
    Google I so late with iPad app. I was amazed that couldn’t found that from the App Store already.

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  24. After I installed te new apple softwear, youtube is eraised… What do i have to do now, since my IPad is not downloading Youtube anymore…

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  25. fuckthisnickname Friday, September 21, 2012

    This isn’t good for iphone users. Google is an ad whore, and maybe on Android it’s fine since everything runs on ads and its users are fine with that, but it’s a problem for many iphone guys like myself. Very disappointed.

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  26. I don’t like it can airplay on the TV, as the old version, :(

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  27. Using the iPhone version of the app on an iPad truly sucks as it isn’t full screen.

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  28. This just killed my 1.5 year old’s youtube ipad’s routine. My wife’s a preschool teacher and reinforcing youtube vids really help my son’s brain development. He learned his numbers and abc’s in youtube through ipad’s easy controls by himself. It’s a shame that big corps bickering like these can ruin fun and learning for the little ones.

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  29. Hi. I found that if you open the Music app, that’s preloaded on the ipod(3) select Airplay, close the Music app. Then open Safari and find YouTube , you will find it plays in AirPlay automatically. Volume can be controlled by the physical control switch on the side of the iPod. This is not ideal but will be ok until an iPod app comes along. I would never have downloaded ios6 if I had known o f this issue.

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  30. Just downloaded the latest Apple up date & to my utter dismay YouTube is GONE!!:( Do hurry up with the new iPad version because the app ( for .99 cents) YouPad ,is one horrible experience. And YouTube for iPad is , alas, no where to be found!?? What’s the ETA, btw?

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  31. why didnt you guys leave things alone….dont fix whats not broken….the old youtube app was very useful, easy and relieable….thanks for screwing up the old version for this stupid app for youtube .

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  32. What the hell, I watch YouTube on my iPad because there are no commercials, and because it simple -_-

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  33. Google failed in a few things. No airplay, no background play, no iPad version. To me this app is useless.

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  34. The old youtube was sooooo much better

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  35. I’m not to concerned about the lack of AirPlay as I have hard wired my iPad to both of my tv’s using a HDMI adaptor for £15 x 2 and two HDMI cables one is 7.5m at a cost of £8.49 and a 10m cable for £10.49 and they are both running around my skirting boards in the living room and bedroom. A fraction of the cost of appleTV. The only video that will not play on my tv is my SKYgo app but most games and video players will all play full screen on my tv and are a much better quality that AirPlay

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  36. IOS 6 sucks so bad I bet Steve jobs is rolling in his grave

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  37. The Jasmine you tube app for iPad is the best solution out there for watching YouTube on the iPad. And it is free.

    http://itunes.apple.com/us/app/jasmine-youtube-client/id554937050?mt=8

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    1. Thanks. I’m using it and it works beautifully.

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  38. I think the people at apple are all smelly single men who don’t appreciate the fact that YouTube on the iPad gives you half an hour more time in bed whilst your kid watches cbeebies on iplayer. Mega tired and mega pissed off!

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  39. I hate these new ios youtube,..li like the before one..

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  40. Hello, can anyone help me? I can’t find in the new app my favorite..history of last played videos etc.etc.I really liked more the old one version. Why can’t we have a right of choice about which app we prefer to use?…If anyone can help me finding my favorites or history I would be really grateful. Thanks in advance.

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  41. The new app is pathetic.

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  42. I really liked the You Tube browser. I hope it is replaced soon. The alternatives are not that great.

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  43. I turned my Ipad on and what did I find no YouTube app,but I did find a clock,I can only speak for myself but,I personally don’t want to know what time it is in other countries,as for the alarm,I have clocks that do just the same job and at the same time believe it or not tell me the time as well.As. For the YouTube app I’m gutted,I built up a collection of music which was relevant to me,and now it’s gone,OK I’ve downloaded Jasmine,It’s great to be honest,but its not the same,and I’m thinking will it get back to how it was,I’m not interested in “it’s going to be better” I would just like to get back to how it was,and I’m sure a lot of these people on this page would like this.

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  44. What about all my favorites?! Over time I collected a nice selection of movies which disappeared without warning when updating my iPad. Thanx a lot.
    Why wasn’t there an option to keep using the old YouTube app? Why didn’t they roll out with the new app together with the software update, so we could have a smooth transition? With a possible option to transport/import your favorites.
    Now I’m left with using the crummy alternative. Thanx again

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  45. yes

    and it sucks !!!! :(

    They forgot several features…… idiots

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  46. This is really annoying, Apple I state that you are doomed without Steve jobs,YouTube is especially what made iPhones and iPods cool now that you’ve taken it away people are complaining because they’ve lost there previous favorites on the original installment of YouTube they also state the layout and format of the original is better and less confusing/problematic,you are pissing a lot of people off
    *warn people next time!!!! So they will choose weather or not to download* I mean seriously? I read the IOS6 installment and it did not state that it would get rid of YouTube including all my favorites you
    Ugh you know what I’m just gonna buy an android or Samsung I don’t have to worry so much about a stupid phone or pod and I don’t have to keep upgrading this damn thing
    Wall…meet my iPhone

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  47. Hay any one can help me..I have IPad 2 and my child deleted YouTube player frm it..can any one help to how to download it again..I checked in App Store bt can’t find it there..as original player I got when I purchase iPad ..
    Deep

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  48. this app is definitely rushed.. the ICON is not even ready.
    full of Ads.. i think i’ll keep my mobile safari version instead of this junk
    when will google learn, make a great app and people will use it. don’t just put out an bad app but cater to the ad agency.
    http://www.roarsinc.com/iphone-application-development-services/

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  49. Corporate America making fools of us all….get you addicted to something then remove it then offer an alternative with less features……but what’s this if I pay of the premium version I get the features I used to ave for free plus a few more that I may or may need.

    Corporate America have learnt very well from the Columbian drug cartels

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