Comments on: Shell company sues Facebook, Amazon over targeted banner ads http://gigaom.com/2012/09/10/shell-company-sues-facebook-amazon-over-targeted-banner-ads/ Wed, 22 May 2013 19:50:27 +0000 hourly 1 http://wordpress.com/ By: spotmagicsolis http://gigaom.com/2012/09/10/shell-company-sues-facebook-amazon-over-targeted-banner-ads/#comment-993257 Thu, 13 Sep 2012 05:35:30 +0000 http://gigaom.com/?p=561044#comment-993257 Here come the patent trolls. A pox upon them!

]]> By: Robert Syputa, robert at Maravedis com http://gigaom.com/2012/09/10/shell-company-sues-facebook-amazon-over-targeted-banner-ads/#comment-993089 Thu, 13 Sep 2012 01:12:22 +0000 http://gigaom.com/?p=561044#comment-993089 The fact that a company seeks licenses while not making a product that uses the patent is being largely mistaken by the industry as a negative and labeled ‘a patent Troll’.. IN fact, many companies, including Microsoft, IBM, HP, have thousands of patents they have accumulated through research and discovery that were never used or abandoned that they license. Are they all Trolls because the patent rights granted by the PTO, therefore held valid until proven otherwise, are not being used in their products? Of course not. Then why is the term being used in a blanket fashion for individuals or firms who have patents they wish to license?

The term Troll should be reserved for firms or individuals who practice patent hold ups: that have patents they sue over and then settle for ‘inconvenience settlement’, usually from a couple hundred thousand to a few million, bellow the average cost of patent litigation for a large firm.

In this case, there are numerous social, eCommerce, and what I label SeC, Social eCommerce patents (patents that incorporate both social and eCommerce elements in a way that they more are directed at social networking sites and apps. FaceBook is a relative newcomer including to filing patents in the related segments. They and other firms including Google, Microsoft, Salesforce, IBM, Oracle, and Amazon have increased filings and acquisition of companies that hold patents in this area.

How valid are B.E. Technologies patents? You know that a determination requires an examination of this and the surrounding patents and circumstances, such as what FaceBook holds, as well as that can be determined due to cross-licensing and other things that might obscure their overall position.

-Robert Syputa

]]> By: san diego fiber installer http://gigaom.com/2012/09/10/shell-company-sues-facebook-amazon-over-targeted-banner-ads/#comment-987521 Mon, 10 Sep 2012 20:42:22 +0000 http://gigaom.com/?p=561044#comment-987521 Why dont all of these companies band together their resources and sue BE Eterprises…super troll… this is such a joke…

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