Henry Tsai, head of UX for to-do list startup, Astrid recently shared an article about how his company used the services of distributed freelance workforce startup, TaskRabbit for recruiting people for research. Tsai took a cue from Google Ventures’ Michael Margolis and used task rabbits for finding people for usability tests. As he outlines in his article – the process is cheap, fast, and is good for almost instant low-level research. I think the lessons he learned could be applied to other areas of research as well. Want to find out how young adults are using Facebook, well TaskRabbit would be a good way to go. Tsai’s article is worth bookmarking and reading. [Also check out the latest version on Astrid's iPad app.]
TaskRabbit is one of the most talked about distributed and freelance workforce startups. While most people use taskrabbits for getting groceries or doing minor tasks, some startups are finding that TaskRabbit is good source for finding researchers and staff up consumer panels instantly.