Comments on: Ads on Kindle Fire HD tablets: Bad news or just business?

By: Joebob

Joebob — Tue, 04 Dec 2012 02:28:50 +0000

Translation of this blog post: I was right. Go me. I was right. Aren’t I amazing?

By: Piyush Aggarwal

Piyush Aggarwal — Sun, 16 Sep 2012 11:05:33 +0000

from a business stanpoind this could prove to be super success in markets like India & rest of the South east asia where experience holds second position compared to price since these markets are hugely dominated by middle class who want to put their hands on the latest gadgets and have no issues with ads since their lives are already surrounded by all forms of advertising.

By: Rich

Rich — Sun, 09 Sep 2012 17:26:59 +0000

Sto posting ads!

By: Rich

Rich — Sun, 09 Sep 2012 17:25:05 +0000

This has nothing to do with the topic and doesn’t belong here.

By: eric perlberg

eric perlberg — Sun, 09 Sep 2012 11:25:33 +0000

What’s next, ads in newspapers? Magazines? Lining our highways? Movies? Geesh, personally I hate ads but if people want a kindle f I doubt ads will be a problem.

By: pleasenoads

pleasenoads — Sun, 09 Sep 2012 03:52:05 +0000

i also would not pay any extra for an ad free version even though i could easily afford it. but i make it a point to mentally block out ads, so i am a rotten deal for the advertisers.

By: pleasenoads

pleasenoads — Sun, 09 Sep 2012 03:50:19 +0000

what i am saying is not that there is no market for ads on the cheaper units, but that the ‘upspenders’ who buy the ad free version are probably people who ‘buy up’ on most purchases and the very top pick of people the advertisers want to target.

so amazon loses the top socio-demographic groups that could help sell large amounts of ads at higher prices when they let people opt out.

By: Eddie

Eddie — Sat, 08 Sep 2012 23:19:55 +0000

That’s not really true. There are lots of people who could afford to buy the device without ads, but just aren’t bothered by them, or even WANT them, and so don’t really care. If you go read the discussion forums at Amazon for the Kindle you’ll see lots of people not bothered by this because they actually LIKE the ads, and have clicked-through on more than one of them, especially the Amazon-related ones.

I make plenty of money, and even if they made an ad-free version for say $30 or $50 more, I wouldn’t bother because it doesn’t seem worth the money to me. It doesn’t mean I don’t *have* the money, just that I choose not to spend it on that, and may very well click-through Amazon ads more than others because Amazon knows me so well given all my past purchases with them.

By: Rich

Rich — Sat, 08 Sep 2012 22:28:29 +0000

If sales of the Kindle Fire HD are below Amazon’s expectations, how will Amazon know the ads are the cause of it? Maybe people prefer Apple, to name one possible reason, or maybe they didn’t like the original Kindle Fire.

By: Rich

Rich — Sat, 08 Sep 2012 22:15:28 +0000

“Perhaps after Amazon gets a feel for sales as compared to the unit costs to build the devices it will reconsider ads.”

I’m not convinced that this scenario will send the message to Amazon that people don’t want ads.