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Summary:

Watch out, VUDU, iTunes and Amazon Instant: YouTube will add paid movie rentals to its app on a number of Smart TV platforms. Rentals on TV will be rolled out before the end of the year. But so far, we only know about one device partner.

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YouTube is going to launch VOD-style movie rentals on TVs and connected devices later this year. The Google-owned video service will add a premium component to its TV application on various Smart TV platforms, according to an announcement by YouTube hardware partner TPVision.

YouTube’s VOD rentals are coming to connected devices.

The company, which is better known for its Philips-branded TV sets, said that it will be offering YouTube rentals in “select European countries” later this year. TPVision also said that “Philips Smart TV will be among the first TV platforms” to offer access to these rentals.

A YouTube representative wasn’t available to share any additional details with our readers. YouTube added rentals to its Google TV app earlier this summer, but hasn’t made VOD available on any other TV platform before. YouTube movie rentals on Google TV have also been limited to the U.S. market.

An expansion of YouTube’s VOD offerings to other connected devices could lead to YouTube competing more squarely with other VOD services like VUDU, Amazon Instant or Blockbuster. It could also lead to more engagement with YouTube’s ad-supported content, which already includes feature-length movies and an increasing number of professionally-produced shows.

  1. Why is Google splitting YouTube from Google Play Movies, especially with all of the merging in the last year. This seems like an opportunity to just pick a brand and go with it. Or is YouTube the brand forever, now?

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    1. That is a very good question. I wouldn’t be too surprised if they eventually tried to merge those two brands. Google Play YouTube, anyone?

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  2. Youtube has spent more hand $2B to acquire contents. Sometimes it offers you surprisingly good deal.
    Don’t forget to check out Youtube next time you are searching places to watch movies. A tool I work on, filmgopher.com, provides you one search for all streaming/DVD service.

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