Summary:

Is your business keeping pace in a mobile-first world? At Mobilize 2012, find out from YouTube, Sony, Instagram and Zillow why most companies are not. And just added: Connect with speakers before the show on our Tweet Chats with PARC and Zillow.

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Your customers are mobile, but are you? At Mobilize 2012, learn how to embrace the most important technological shift of the decade and why it matters to your business.

Want early access to Mobilize speakers? Now is your chance. Join our Mobilize Tweet Chats!

Wednesday, Sept. 5: 11:00–11:30 PDT
Patrick Cook, Director of Innovation Services
PARC, a Xerox company
Ever wonder what ethnography has to do with mobile apps? Is it just a fancy name for user research? Learn how ethnography has moved from the classroom to the tech field.

Thursday, Sept. 13: 12:30–1:00 PDT
Spencer Rascoff, CEO
Zillow
Rascoff shares his views on how the role of mobile has affected Zillow’s skyrocketing growth, what lessons he has learned since its IPO, and the rationale for creating an ecosystem of apps (13!).

Find out what these mobile rock stars think you need to know to make money in mobile. Join the chat!

Then be sure to take a minute to register for Mobilize, where you’ll enjoy an amazing lineup of speakers, cutting-edge content and networking with the best in the business.

Bonus offerings for Mobilize 2012 attendees include:

  • A special GigaOM Pro offer: Register for Mobilize and get 50 percent off an annual subscription to GigaOM Pro (regular price $299), plus preferred pricing on future events.
  • Startup package: Includes discounted tickets, exhibit space and an opportunity to have us film your pitch at Mobilize 2012. Find out more.

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