Traditionally, you don’t see open source/ecosystem plays have this sort of tension so early, if at all. If it’s “faux-pen source” like CloudFoundry is (or like Red Hat), it’s awkward to give commercial incentive to partners that you’ll ultimately compete with. Everyone needs to remember that although CF is “open”, it’s still VMware’s cloud play. Then the question becomes: what makes CF different than proprietary PaaS plays? In fact, doesn’t it make CF even more complicated than a proprietary play? We faced this question at Apprenda and decided that we a) wanted to be a commercial play b) focus our “open” efforts on helping customers avoid infrastructure lock-in and c) never offering a pay-for PaaS service since it’s impossible to be “an arms dealer to both sides of the war but participate only on one side”