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Summary:

The growing sales of Internet connected televisions and DVD players has helped bolster the demand for online video content. One would think that it would be new content, but that’s not the case. People want to watch movies and other broadcast fare, a study shows.

Connected Internet TV set with apps
photo: Shutterstock / Oleksiy Mark

“Online content is mostly viewed on computers or mobile devices such as tablets and smart phones, but TVs are increasingly becoming devices of choice for consumers, particularly since an increasing numbers of sets have either built-in connectivity or can be connected to the internet via a peripheral device such as a connected Blu-ray player or set top box, among others,” noted Riddhi Patel, NPD DisplaySearch Research Director of Consumer Insights, “In fact, 25% of consumers surveyed said they view online content on their TV several times a week.”

A new study from NPD DisplaySearch says that 18 percent of consumers surveyed in 14 regions (see graphic below) are accessing online content daily on their TV sets. It shouldn’t come as a surprise since the sales of connected televisions that are enabled to access the Internet via WiFi or ethernet have been on an upswing.

What are people watching on their connected TVs? Most of the stuff they used to watch via DVDs, cable television and broadcast television. The Connected TV Study shows that movies are top picks as Internet content on TVs as well as older broadcast shows.

Despite this, daily usage of TVs to view online content remains under 30% in most countries. In fact, online content on TV is viewed most aggressively in China—possibly due to consumer interest in viewing foreign programs that may not be available via traditional TV medium.

  1. Other online content should include Skype as my parents (father mainly hates computers) but can enjoy his distant great grandson on a Smart TV. I have been putting up videos of the young man on YouTube which is also available but the onscreen keyboard is a nightmare (and if the remote has a fancy one I cannot see how, paper manuals, shesh) so I have designed a short tag and that works well; though remotely I am not so sure how much they actually use it.

    Its a top of the line Japanese Smart TV and to my suprise there is little else easily available as they do not have cable and indeed are probably not bothered about movies. It was a hassle installing the net as the TV was in the main room behind granite walls which the wifi could not reach, after a false start with national telco I purchased mainsborne (powerline) converters and to my suprise this works great.

    We were going to buy my Dad a tablet to go with the TV but having briefly investigated the UI am not sure that the silver surfer interface is quite there yet. Especially since they are quite content with their expensive upgrade as is.

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  2. We are witnessing a revolution of tv viewers freed for the dictatorship of Cable Cos schedules. Viewers want to watch what they like(YouTube videos, movies on Netflix),when they want(call this timeshift viewing..) and where they want(mobile phone, tv, laptop).

    This may be the end of linear cable tv as we know it and a new paradigm where viewership is anytime anywhere through a broadband connection and a traditional yet connected TV set. Who would have thought that we would come full circle back in the living room with a TV set just like our parents.

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