Summary:

What’s Trending originally set out to be a weekly highlight of Internet memes and pop culture for CBS News, but a single tweeted shattered those dreams. Now, it’s trying to reinvent itself as a kind of trend barometer for YouTube videos.

Shira Lazar on set during a "Whats Trending" rehearsal.

Shira Lazar’s day just got a whole lot busier: Lazar’s What’s Trending show, which originally launched as a weekly Internet culture program on CBS News, just became a daily show on YouTube. What’s Trending will now focus entirely on “videos and news trending on YouTube’s platform,” according to a press release sent out Monday. The show will air live on YouTube every weekday at noon PT, and is going to be available for catch-up soon after.

What’s Trending launched on CBS News in May of 2011, but the broadcaster quickly severed ties after a What’s Trending employee tweeted a false rumor about Steve Jobs’ passing. The What’s Trending team continued to produce the show and distribute it through sites like YouTube, Ustream and Livestream, and even started a second season in February.

For YouTube, this could be an important step towards more consistent live programming. The site has been investing more than $100 million in premium programming, but most of these channels have focused on on-demand clips, with the notable exception of My Damn Channel. What’s Trending isn’t part of YouTube’s premium channel initiative, but instead remains independent, according to a spokesperson.

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