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Summary:

Here’s our daily pick of stories about Apple from around the web you shouldn’t miss. Today’s installment: Apple’s market capitalization is now the highest of any company ever, Apple responds to SMS security report, how the iPad is outgrowing the iPhone, and Apple’s moves in Russia.

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With so many people writing about Apple, finding the best stories and reports isn’t easy. Here’s our daily pick of stories about the company from around the Web that you shouldn’t miss:

  • Apple became has been the most valuable public company by market capitalization for months. But, as MacRumors, noted today, it now has the distinction of being the most valuable publicly traded company of all time (not counting inflation) when its market cap hit $619.37 on Monday.
  • In response to a security report last week that text messages aren’t completely secure, Apple tells Engadget that yes, SMS in general can be spoofed, and that for better security, users should please use iMessage instead.
  • Asymco looks at the numbers and how the iPad is ramping up way quicker than the iPhone: “At the same point in time, and adjusting for seasonality the iPad is outselling the iPhone by a factor of 3 and the iPod touch by a factor of about 5.”
  • AdvertisingAge examines what brought on the “hysterically negative reactions” to Apple’s “Genius” TV ads — and defends the intent of the ads.
  • Is Apple readying for direct sales of Macs, iPhones and iPads in Russia? Russia Today reports on the signs that Apple is getting ready for such a move in 2013.
  1. Truth About Grammar Monday, August 20, 2012

    “when its market cap hit $619.37 on Monday.” That would be its share price. Market cap is share price multiplied by outstanding shares.

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    1. Market Cap hit $619.37 BILLION when the stock price went just above $660 per share.

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  2. I guess it’s not completely true..

    “The comparison to Microsoft does not take inflation into account. In inflation-adjusted dollars, the software giant was worth about $850 billion on Dec. 30, 1999. Microsoft is now worth $257 billion.”

    source:
    http://techland.time.com/2012/08/20/apple-sets-record-for-company-value-at-621b/

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