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If you think you’re being ever-so-clever with a product feature, that should be a red flag, according to Hall.com CEO and co-founder, Brett Hellman. In his experience, one developer’s clever is typically another user’s confusion.


As Spinal Tap once remarked “It’s such a fine line between stupid and clever.” That’s something Hall.com co-founder and CEO Brett Hellman likes to keep in mind when building products. Hellman warns that if you think you are being really clever in developing a new feature, chances are good it will be confusing to your users.

In this episode of See Founders Run, Hellman talks about the clever conundrum and how contrary to what you might think, small teams should not divide and conquer when tackling a tough problem.

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  1. Nicely put but this way lies the LCD that is the web of late, so many Clouds, iPads, etc

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