What it’s about: Danish nurse Nina Borg discovers a three-year-old boy in a suitcase, naked and drugged and alive. As she treks across Denmark to find out where he came from and how to get him back, her life is in danger. It’s #25 on the New York Times ebook bestseller list this week.
How it hit the list: Soho Press, a NYC-based independent publisher that focuses on literary fiction and international crime, is selling the ebook edition of The Boy in the Suitcase for $1.99 this August. Soho Press first published the English-language edition in fall 2011. The paperback edition comes out in September, and the next book in the Nina Borg series, Invisible Murder, will be published in October.
When Soho Press put The Boy in the Suitcase ebook on sale — in concert with an advertising campaign across crime blogs –”presales of the digital edition of Invisible Murder jumped way up,” says Paul Oliver, Soho’s director of marketing and publicity. “The promotional tools in this case are working in a very consistent way. Ebook readers are going on to purchase the follow-up.”
The book is included in Amazon’s August “100 Kindle Books for $3.99 or Less” promotion.
New York Times bestseller list, week of 8/26/12
Here are the titles in the top 35 that appear on the e-book bestseller list, but not on the print bestseller list (click the link to expand the chart).
USA Today bestseller list, week of 8/16/12
USA Today includes all formats and genres in one list and notes which format of a book sold best. Here are the titles in the top 35 where e-books outsold print (click the link to expand the chart).