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Summary:

It’s all-flash, all the time for Pure Storage, the Mountain View startup that just netted another $40 million to pursue that goal. The funding will go toward fueling a global push and staffing up sales and engineering teams, the company said.

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Pure Storage netted $40 million in Series D funding and will use it to build out European operations and staff up its sales, marketing and engineering teams. The new round, led by Index Ventures with contributions from current backers Greylock Partners, Redpoint Ventures and Sutter Hill Ventures, brings total capital raised to a healthy $95 million.

Mountain View, CA.-based Pure Storage is one of a handful of companies evangelizing use of solid state storage — which is faster but more expensive than disk storage — nearly everywhere. Many companies, including storage leader EMC, preach a tiered approach, using flash where it makes sense but disks and even tape where that is the more appropriate and cost-effective choice. (EMC itself may be wobbling on this stance, given that it spent a reported $400 million on Israeli flash storage player EXtremeIO.)

Earlier this week, another flash storage startup, Skyera, emerged from stealth with aggressive plans to push the cost of its flash storage systems to an impressive $3 per GB.

As GigaOM’s Stacey Higginbotham wrote last August, Pure Storage fields impressive management – with founding team members coming from Zimbra, Veritas and Sun Microsystems. Its CEO, Scott Dietzen, is a respected industry veteran who co-founded Zimbra after years at BEA Systems, now part of Oracle.

Pure Storage says it’s shipped more than 100 of its FlashArrays since launching last year. As part of this funding round, Index Ventures senior partner Mike Volpi will join the board.

  1. $3/Gbyte and they think they can be nearly everywhere? That’s $3,000 per TByte if my math is correct, or at least two orders of magnitude more than magnetic storage. So how can they be nearly everywhere?

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    1. Because SSD is at least two orders of magnitude “better” with speed and power.

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      1. Not everybody needs that, nor can they afford it. I don’t think you will see companies giving 10GB of free storage if it’s all on SSD (at least not for 5 generations of silicon, but then magnetic storage will still be a lot cheaper, and companies will be offering 1 TB of free storage. On HDDs.)

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