Comments on: Is Mark Thompson what the NYT really needs right now? http://gigaom.com/2012/08/15/is-mark-thompson-what-the-nyt-really-needs-right-now/ Fri, 24 May 2013 09:22:24 +0000 hourly 1 http://wordpress.com/ By: projectzme http://gigaom.com/2012/08/15/is-mark-thompson-what-the-nyt-really-needs-right-now/#comment-903019 Thu, 16 Aug 2012 07:00:03 +0000 http://gigaom.com/?p=553255#comment-903019 I have to believe the guy in charge of an era which has transformed the BBC into a digital media company via iplayer and several other internal projects. Might be able to drag a us print publication out of the mire. Dealing with a state funded, not government funded. People pay for the bbc is always going to be harder than a commercial company as your are always going to reach a point where there is no more cash..

]]> By: Paul http://gigaom.com/2012/08/15/is-mark-thompson-what-the-nyt-really-needs-right-now/#comment-901394 Wed, 15 Aug 2012 18:04:30 +0000 http://gigaom.com/?p=553255#comment-901394 Nice comment about the Sulzbergers may want a guy who functions more as a COO than as a CEO.

The Times (and other media companies) have an opportunity to re-invent advertising around segments of users – to create lifestyle segments around data coming from the combination of user demographics and data from the way people consume news. Essentially an enhancement to collaborative filtering techniques, but with many more data points to go on, and a focus on aspirational consumption, not just observed consumption patterns in each individual or sub-group.

]]>