Comments on: JiWire builds a location graph to make mobile ads relevant http://gigaom.com/2012/08/14/jiwire-builds-a-location-graph-to-make-mobile-ads-relevant/ Sun, 19 May 2013 01:39:26 +0000 hourly 1 http://wordpress.com/ By: Doug http://gigaom.com/2012/08/14/jiwire-builds-a-location-graph-to-make-mobile-ads-relevant/#comment-902991 Thu, 16 Aug 2012 06:33:35 +0000 http://gigaom.com/?p=552975#comment-902991 The problem with location based ads is that the cost to filter down a targeted ad (server look ups and profile data storage) is usually higher than the premium an advertiser will pay for the ads. Also the reach of the ad campaign diminishes as more geo targeting is applied… And advertisers love reach!

I’m sure these hurdles will be overcome one day but it’s certainly not a quick win… Good luck JiWire

]]> By: U.S. Media = Hacks http://gigaom.com/2012/08/14/jiwire-builds-a-location-graph-to-make-mobile-ads-relevant/#comment-901876 Wed, 15 Aug 2012 19:59:02 +0000 http://gigaom.com/?p=552975#comment-901876 Lol women eat out more than men, no wonder none of them know how to cook these days! What happened to all the real women. Now days we just have Snookie wannabes. Fake, stupid, lazy and shallow.

]]> By: Sense Networks http://gigaom.com/2012/08/14/jiwire-builds-a-location-graph-to-make-mobile-ads-relevant/#comment-901269 Wed, 15 Aug 2012 17:35:56 +0000 http://gigaom.com/?p=552975#comment-901269 Thank you for the mention & congrats on the great new data! Yes, we’ve been building unique behavioral profiles from historical location for very sophisticated, individualized messaging for a few years. Prioritizing privacy & not storing raw data is critical, as the future holds predictive re-targeting at scale… heather@sensenetworks.com

]]> By: Locomizer Team http://gigaom.com/2012/08/14/jiwire-builds-a-location-graph-to-make-mobile-ads-relevant/#comment-900622 Wed, 15 Aug 2012 15:13:41 +0000 http://gigaom.com/?p=552975#comment-900622 It’s great to see that the idea we’re working on is being validated by this announcement! While our implementation is different the direction is similar to JiWire’s. We’re building Geo-Behavioral User Interest Profiles based on user local footprint but in the much deeper context. Plus, we found a solution to privacy concerns in regard to sharing personal location data by not storing it at all. alex @locomizer

]]> By: Dev Bhatia http://gigaom.com/2012/08/14/jiwire-builds-a-location-graph-to-make-mobile-ads-relevant/#comment-899107 Wed, 15 Aug 2012 05:01:16 +0000 http://gigaom.com/?p=552975#comment-899107 As I’ve posted elsewhere, this is good stuff. All they have to do is overlay the location data with some olf-fashioned offline segmentation analysis, and they are onto something. Location is certainly an important variable in mobile ad targeting, maybe THE most important variable.

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