Comments on: What digital fashion brands can learn from the Sears catalog and Facebook fans

By: Doug

Doug — Mon, 13 Aug 2012 00:47:52 +0000

Maybe I am missing something, but I went to a couple of these sites and it seemed they require you to register before you can see the site. That is a real turn off if that is the case.

By: Jeff John Roberts

Jeff John Roberts — Sat, 11 Aug 2012 19:35:02 +0000

Fixed, thanks for flagging

By: msinsheimer

msinsheimer — Sat, 11 Aug 2012 11:23:34 +0000

I agree that online retailers have built-in advantages when they are focused. Crowd sourcing design is very interesting and we are about to launch a crowd purchasing site that enables like-minded consumers to band together to get great deals due to bulk purchases at flashpurchase.com

By: Rich

Rich — Sat, 11 Aug 2012 04:15:40 +0000

What are “Only-only retailers”?

By: Nicholas

Nicholas — Sat, 11 Aug 2012 01:54:48 +0000

I must say that you are on the right path. My perspective on this is a little over a year old, when I left Walgreens and thought about who to work for next in Chicago. As a mobile designer, my thought was that Sears had some great ideas early.

Remember that Sears custom manufactured lots of products through partners. Another Chicago brand made custom designs of t-shirts a decent business, well before Etsy. The power of the Sears catalog is an interesting foundation for design innovation.

Also remember that even now, Sears sells much more than any of the companies you are likely to consider as new stars. And, returning such a brand to leadership may not grow your stock purchases, but will grow your portfolio.