Comments on: Social lags search and email in driving ecommerce conversions, revenue

By: Robespierre

Robespierre — Mon, 13 Aug 2012 14:44:43 +0000

Exactly! Those who are gaga over social media always try to pitch it as the be-all, end-all, but as Dev says, its the intent that drives the purchase. So many social media users are there for the often vacuous conversation and detest the pop-up pitches, corner ads and marketing messages. If people want to buy something, they go looking. That may not cover those who are there for the conversation, but aren’t sure what the heck they’re doing and get an impulse, but I would think that percentage is small.

By: msinsheimer

msinsheimer — Fri, 10 Aug 2012 21:28:38 +0000

We are providing merchants regardless of product category to create deals on our platform for social sharing to attract groups of customers or to bid on group deals originated by consumers leading to large purchasing pools in just one transaction at flashpurchase.com

By: Marc

Marc — Fri, 10 Aug 2012 18:52:52 +0000

good point & great comment…i didn’t even think of that.

By: Dev Bhatia

Dev Bhatia — Fri, 10 Aug 2012 17:55:09 +0000

We’ve been seeing this for some time. The key driver of this is intent. You have great intent when you are searching. And you have very little intent when you see an ad while on a social network.

By: Angela Dunn

Angela Dunn — Fri, 10 Aug 2012 13:22:07 +0000

What this misses is that social content now drives search and is used for content in many email newsletter campaigns.