Summary:

Here’s our daily pick of stories about Apple from around the web that you shouldn’t miss. Today’s installment: Apple and Samsung’s mutually beneficial partnership, the history of Apple’s branding, the next phase of iPhone, Google adds more features to iOS apps, and Apple still dominates mobile profits.

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With so many people writing about Apple, finding the best stories and reports isn’t easy. Here’s our daily pick of stories about the company from around the Web that you shouldn’t miss:

  • Bloomberg Businessweek reminds us in a good overview piece that no matter how nasty things get in the current trial pitting Apple against Samsung, the two aren’t likely to end their longtime business partnership thanks to their deeply intertwined business interests.
  • There’s been a bit of press about Apple’s recent adventures in TV ads. For more about Apple’s brand and how it got to where it is, don’t miss this video of Ken Segall, former creative director at Apple’s longtime ad agency, TBWA/Chiat/Day. 9to5Mac has the link to the video, which is over an hour, and fair warning, Segall is plugging a book. But he has some great anecdotes about working with Steve Jobs.
  • Apple phasing out Google services like Maps may be part of a larger plan to add additional partnerships and stay one step ahead of Google’s own Android integration roadmap, Barron’s writes.
  • Google, meanwhile, is continuing to build out its products for Apple’s platform. The Verge has a report that Google’s Search app for iPhone and iPad is going to get Siri-like voice control functionality very soon.
  • Know Your Mobile has a research note from analysts at Raymond James who found that, despite selling far fewer iPhones than Samsung sold Android smartphones last quarter, Apple still took home 77 percent of all profits made in the mobile industry.

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