Summary:

Social media has become an integral part of how customers interact with companies. As social media becomes an increasingly important communications channel, most enterprises use it for customer acquisition, retention and loyalty, even though organizations may struggle sifting through big data generated by social media.

big data-social media photo

While traditional databases and associated analytic frameworks are powerful in understanding customer structured data, many organizations see the combination of social media and traditional database analytics as a very powerful way to glean customer insight, predict trends and bring products to market faster.

Join GigaOM Pro and our sponsor HPCC Systems LexisNexis for a live analyst roundtable discussion titled “Leveraging big data to extract value from social media.” Topics to be discussed include:

  • The inherent challenges and potential around analyzing the massive amounts of social data created by customers
  • Real-world lessons from case studies of specific social-media analytics
  • How to leverage traditional business data and social-media data together to create increased understanding and actionable business strategies
  • How to create a strategy for creating better frameworks for understanding your customers through traditional data and social-media data

Our panel of experts includes:

This free analyst roundtable webinar takes place on Wednesday, Aug. 8, 2012, at 10 a.m. PT. Register here to claim your spot.

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