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	<title>Comments on: Apple exec: We should do a 7-inch tablet</title>
	<atom:link href="http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/</link>
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		<title>By: André Felipe</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-898282</link>
		<dc:creator><![CDATA[André Felipe]]></dc:creator>
		<pubDate>Tue, 14 Aug 2012 20:58:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-898282</guid>
		<description><![CDATA[If Apple can sue Samsung, Ford could sue every single car manufacturer in the world.]]></description>
		<content:encoded><![CDATA[<p>If Apple can sue Samsung, Ford could sue every single car manufacturer in the world.</p>
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		<title>By: John B.</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-875533</link>
		<dc:creator><![CDATA[John B.]]></dc:creator>
		<pubDate>Sun, 05 Aug 2012 01:01:31 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-875533</guid>
		<description><![CDATA[Essentialpardox,

I guess I should clarify.

Apple is about to launch a 7 inch design tablet into the market of other 7 inch designed tablets. So, while they are currently suing Samsung or anyone for &quot;copying&quot; an &quot;obvious&quot; design, they ironically enter into another market filled with same type of designs. It&#039;s hypocritical.]]></description>
		<content:encoded><![CDATA[<p>Essentialpardox,</p>
<p>I guess I should clarify.</p>
<p>Apple is about to launch a 7 inch design tablet into the market of other 7 inch designed tablets. So, while they are currently suing Samsung or anyone for &#8220;copying&#8221; an &#8220;obvious&#8221; design, they ironically enter into another market filled with same type of designs. It&#8217;s hypocritical.</p>
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		<title>By: Danox</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-875396</link>
		<dc:creator><![CDATA[Danox]]></dc:creator>
		<pubDate>Sat, 04 Aug 2012 19:51:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-875396</guid>
		<description><![CDATA[A 7 inch iPod Touch sounds about right, but if won&#039;t cost 200 dollars but will cost 250-300 dollars with better screen more gigs, cell capacity, and of course tie with the Apple ecosystem. Apple doesn&#039;t have go as low in price as Google and Samsung.]]></description>
		<content:encoded><![CDATA[<p>A 7 inch iPod Touch sounds about right, but if won&#8217;t cost 200 dollars but will cost 250-300 dollars with better screen more gigs, cell capacity, and of course tie with the Apple ecosystem. Apple doesn&#8217;t have go as low in price as Google and Samsung.</p>
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	<item>
		<title>By: essentialparadox</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-875327</link>
		<dc:creator><![CDATA[essentialparadox]]></dc:creator>
		<pubDate>Sat, 04 Aug 2012 17:35:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-875327</guid>
		<description><![CDATA[John B., I would agree that&#039;s a pathetic sequence of circumstances and horrid for any company to get away with filing a lawsuit under such obvious motives. However, do you realize that Apple have not sued Samsung for their 7&quot; tablet? They&#039;re suing over the Galaxy phones and 10.1&quot; Tablets. Their 7&quot; tablets are not part of Apple&#039;s lawsuit. So how could the sequence of circumstances you presented make any sense?]]></description>
		<content:encoded><![CDATA[<p>John B., I would agree that&#8217;s a pathetic sequence of circumstances and horrid for any company to get away with filing a lawsuit under such obvious motives. However, do you realize that Apple have not sued Samsung for their 7&#8243; tablet? They&#8217;re suing over the Galaxy phones and 10.1&#8243; Tablets. Their 7&#8243; tablets are not part of Apple&#8217;s lawsuit. So how could the sequence of circumstances you presented make any sense?</p>
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		<title>By: John B.</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-875212</link>
		<dc:creator><![CDATA[John B.]]></dc:creator>
		<pubDate>Sat, 04 Aug 2012 13:49:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-875212</guid>
		<description><![CDATA[Yacko,

You bring up the interesting point of look and feel. However, Design patents for a tablet design over a bottle design is somewhat of a tough sell here as opposed to the perfume example. The bottle or recepticle which houses the product, can achieve far more multiple designs while retaining comfortability due to the nature of design. However, in the end, it is the inner product(Scent) that is the deciding factor for interest. Now, A tablet is far less obtainable for multiple standard &quot;usable&quot; designs from a bottle( at least in conformity for comfortable handheld use).  So in order to conform to useable practicality, the tablet becomes a limited embodiment which houses the product. It is up to the product(ios) to work harder to differentiate over the competition. Apple has accentuated their product from others, however, they shouldn&#039;t be able to tell competiton to forego fair standard use of any bottle they put their product in.]]></description>
		<content:encoded><![CDATA[<p>Yacko,</p>
<p>You bring up the interesting point of look and feel. However, Design patents for a tablet design over a bottle design is somewhat of a tough sell here as opposed to the perfume example. The bottle or recepticle which houses the product, can achieve far more multiple designs while retaining comfortability due to the nature of design. However, in the end, it is the inner product(Scent) that is the deciding factor for interest. Now, A tablet is far less obtainable for multiple standard &#8220;usable&#8221; designs from a bottle( at least in conformity for comfortable handheld use).  So in order to conform to useable practicality, the tablet becomes a limited embodiment which houses the product. It is up to the product(ios) to work harder to differentiate over the competition. Apple has accentuated their product from others, however, they shouldn&#8217;t be able to tell competiton to forego fair standard use of any bottle they put their product in.</p>
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		<title>By: John B.</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-875195</link>
		<dc:creator><![CDATA[John B.]]></dc:creator>
		<pubDate>Sat, 04 Aug 2012 13:14:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-875195</guid>
		<description><![CDATA[Nokuchikushi,

I was not pretending to be any of  the above other than consumer. A consumer which is potentially poised to be hurt by all this litigation and control by Apple.

Please review my response to Rich. Hopefully it will make a better understanding of where I&#039;m coming from.]]></description>
		<content:encoded><![CDATA[<p>Nokuchikushi,</p>
<p>I was not pretending to be any of  the above other than consumer. A consumer which is potentially poised to be hurt by all this litigation and control by Apple.</p>
<p>Please review my response to Rich. Hopefully it will make a better understanding of where I&#8217;m coming from.</p>
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		<title>By: John B.</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-875191</link>
		<dc:creator><![CDATA[John B.]]></dc:creator>
		<pubDate>Sat, 04 Aug 2012 13:08:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-875191</guid>
		<description><![CDATA[Rich,

I understand what you&#039;re saying, but here&#039;s my bone of contention:

For years, we have been enjoying the employed standard design of laptops. A design I argue cannot be distinquished from a distance. As you get closer, these laptops are more distinguished by branded emblems and very slight moderations of hinged clamshell components and port locations. 

In short, there is only so much you can change on a standard design. 

Tablets eliminate even more ways to implement distinguishable features. Moveable parts are gone, keyboards are gone etc.  I don&#039;t see how much the patents should allow for such an &quot;obvious&quot; common design. It just works. New technology also eliminates the need for most ports and they aren&#039;t included with a tablet design. Placement of these ports now cannot be used to accentuate the differences. Apple may have introduced the first mass marketed tablet, but they are using the system to not only keep Samsung from being similar, they are in essense trying to keep anyone creating a tablet that directly competes. HP Touchpad closely resembled as others. Marketshare didn&#039;t constitute a threat to Apple, so they escape litigation.]]></description>
		<content:encoded><![CDATA[<p>Rich,</p>
<p>I understand what you&#8217;re saying, but here&#8217;s my bone of contention:</p>
<p>For years, we have been enjoying the employed standard design of laptops. A design I argue cannot be distinquished from a distance. As you get closer, these laptops are more distinguished by branded emblems and very slight moderations of hinged clamshell components and port locations. </p>
<p>In short, there is only so much you can change on a standard design. </p>
<p>Tablets eliminate even more ways to implement distinguishable features. Moveable parts are gone, keyboards are gone etc.  I don&#8217;t see how much the patents should allow for such an &#8220;obvious&#8221; common design. It just works. New technology also eliminates the need for most ports and they aren&#8217;t included with a tablet design. Placement of these ports now cannot be used to accentuate the differences. Apple may have introduced the first mass marketed tablet, but they are using the system to not only keep Samsung from being similar, they are in essense trying to keep anyone creating a tablet that directly competes. HP Touchpad closely resembled as others. Marketshare didn&#8217;t constitute a threat to Apple, so they escape litigation.</p>
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		<title>By: Yacko</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-875138</link>
		<dc:creator><![CDATA[Yacko]]></dc:creator>
		<pubDate>Sat, 04 Aug 2012 11:28:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-875138</guid>
		<description><![CDATA[Apple has taken an unusual patent and trademark protection angle. Most manufacturers of physical products do not do this. A perfume manufacturer whose products appeal is half functional and half visual might. After all, perfume comes in bottles packaged in boxes, both generic packaging items, but the &quot;look and feel&quot; of each perfume is unique. Apple is testing in court whether its utility patents and trade dress are valid for small electronic devices. Don&#039;t know what German law is like, but remember, Dieter Ram and Braun products are the model for Apples business plan

As Rich notes this is mostly about &quot;design&quot; patents not &quot;utility&quot; patents. Nerd space seems unable to wrap its head around the former compared to the latter.

Apple also uses a lesser area in trademark law called &quot;trade dress&quot;. For a reference see

http://www.copylaw.com/new_articles/tradedress.html]]></description>
		<content:encoded><![CDATA[<p>Apple has taken an unusual patent and trademark protection angle. Most manufacturers of physical products do not do this. A perfume manufacturer whose products appeal is half functional and half visual might. After all, perfume comes in bottles packaged in boxes, both generic packaging items, but the &#8220;look and feel&#8221; of each perfume is unique. Apple is testing in court whether its utility patents and trade dress are valid for small electronic devices. Don&#8217;t know what German law is like, but remember, Dieter Ram and Braun products are the model for Apples business plan</p>
<p>As Rich notes this is mostly about &#8220;design&#8221; patents not &#8220;utility&#8221; patents. Nerd space seems unable to wrap its head around the former compared to the latter.</p>
<p>Apple also uses a lesser area in trademark law called &#8220;trade dress&#8221;. For a reference see</p>
<p><a href="http://www.copylaw.com/new_articles/tradedress.html" rel="nofollow">http://www.copylaw.com/new_articles/tradedress.html</a></p>
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		<title>By: Nokuchikushi Tekukuno</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-875001</link>
		<dc:creator><![CDATA[Nokuchikushi Tekukuno]]></dc:creator>
		<pubDate>Sat, 04 Aug 2012 05:34:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-875001</guid>
		<description><![CDATA[When you&#039;re having a conversation with yourself, it doesn&#039;t help to pretend to be Samsung or Apple. It&#039;s still a crazy conversation with yourself.]]></description>
		<content:encoded><![CDATA[<p>When you&#8217;re having a conversation with yourself, it doesn&#8217;t help to pretend to be Samsung or Apple. It&#8217;s still a crazy conversation with yourself.</p>
]]></content:encoded>
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		<title>By: Rich</title>
		<link>http://gigaom.com/2012/08/03/apple-exec-we-should-do-a-7-inch-tablet/#comment-874966</link>
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Sat, 04 Aug 2012 04:26:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=549863#comment-874966</guid>
		<description><![CDATA[I don&#039;t believe anyone is allowed to patent something as general as a 7&quot; tablet size, but the patent system does allow a patent for a detailed and unique design of a product. The issues before the court are whether Samsung copied Apple&#039;s design closely enough for it to be a patent violation, and possibly whether Apple&#039;s design was created first.]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t believe anyone is allowed to patent something as general as a 7&#8243; tablet size, but the patent system does allow a patent for a detailed and unique design of a product. The issues before the court are whether Samsung copied Apple&#8217;s design closely enough for it to be a patent violation, and possibly whether Apple&#8217;s design was created first.</p>
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