15 Comments

Summary:

Amazon takes another step on Apple’s digital media turf: Amazon Instant Video is now available for iPad, bringing another media option for movie purchases, rentals and television shows to Apple’s tablet. For now, Amazon is keeping this away from Android tablets, save its own Kindle Fire.

instant-video-ipad

Amazon’s push to rival Apple in the digital media space took another step forward on Wednesday with the release of an Amazon Instant Video app for iPad, as noted by 9 to 5 Mac. The free software, found in the iTunes App Store, can play back all 120,000 titles in Amazon’s video library of movies and television shows, both for rent and purchase. Amazon Prime members can also use their membership to watch thousands of videos at no additional charge.

This marks the second time in as many months that Amazon has expanded digital content support to iOS. In June, the company launched an iOS version of its Amazon Cloud Player, bringing local and streaming support for Amazon music libraries. It’s an interesting play because Amazon has typically kept certain apps for media playback either on Android devices or on its own device, the Kindle Fire.

In fact, although the Kindle Fire is based on Android, it’s surprising that Amazon’s Instant Video is coming first to the iPad and not Android phones or tablets, such as the Nexus 7. Instant Video is the sole part of Amazon’s digital ecosystem that the Fire has while other Android tablets must rely on Google Play, Netflix or other video services. Unless you hack the device, that is.

I suspect Android support for Instant Video is next but for now, many iPad owners are sure to be happy with the new app. Content in Amazon Instant Video for iPad can be paused or stopped and then picked up again later in the same place on the iPad or any other device that supports Amazon Instant video: Kindle Fire, Microsoft’s Xbox 360, Sony’s PlayStation 3, PCs, Macs, and any television or Blu-Ray player that supports it.

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  1. Android? Hope so FTW! :)

  2. Just loaded the app – it requires a WIFI connnection! All the LTE bandwidth and i can’t use it.

  3. “The free software, found in the iTunes App Store, can play back all 120,000 titles in Amazon’s video library of movies and television shows, both for rent and purchase.”

    Well that isn’t true if you live outside the US… Just the NBCFail you are finally experiencing in the US, the rest of us are treated to a substandard array of content due the apartheid applied by the media industry

  4. Until Adobe announced they weren’t supporting Flash on Android 4.1, Android tablets haven’t needed a client. The web site works just fine on Android tablets, Google TV, Android phones, whatever.

  5. Fire 2 announcement?

  6. Really, no search?

  7. just checked out the app. I think there is “no search” function similarly to the current kindle app for the iPad. I think ultimately Amazon wants to make you buy a Kindle, not other device. Didn’t they used to allow direct purchase of ebooks on the Kindle app? Anyway, they are purposely just using this app as a “player” of your library.

    1. They took out the search and purchase option because they refused to pay Apple a percentage of the sales simply because the user was holding an iPad while they searched for content. Nook, Kobo and others took the option out as well once Apple started enforcing those particular terms.

  8. Seems to me the real threat here is to Netflix. As a Prime customer I now get streaming comparable to Netflix for less money on my iPad and my Roku, so I cancelled Netflix streaming. I bet once other people figure out that Amazon Prime is cheaper than Netflix, they will follow suit.

    1. Actually I have both, and Netflix has a more polished app on PS3, and a better movie selection. Most of the good things available on Prime requires you to pay. At least everything I see that is available on Netflix, is already included with my membership.

  9. In fact, although the Kindle Fire is based on Android, it’s surprising that Amazon’s Instant Video is coming first to the iPad and not Android phones or tablets, such as the Nexus 7.

  10. Not only is there no search – an easy addition sooner or later – it doesn’t support AirPlay.

    Sorry.

    1. The ridiculous thing is my iPhone has the search function, but my laptop does not.

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